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Lincoln Murphy

I invented Customer Success

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Head of CS training starts Monday

Our 3-week virtual Head of Customer Success: How to Scale program starts Monday, 6-May, 2024. This is my favorite program we offer because it focuses on Org Design, Expansion, and Scaling. We cover modern customer segmentation, revenue growth through the Expansion Assist motion, and Capacity Planning and Growth Forecasting. Because our training at Impact Academy is a mixture of pre-recorded content and live training, we get to work within the reality of the market in Q2 2024. Learn more about...

4 days ago • 1 min read

My unique approach to Trials and Onboarding is super-effective for everything from PLG (self-service, Sales Assist) to Enterprise high-touch Customer Success. Interested in personalized coaching / mentorship in May to help your team optimize your Trial and/or Onboarding process? Reply with: Why you think your Trial and/or Onboarding needs help now Details about your company, product, and customers I'll reach out if I think I can help. ~ Lincoln BTW: I only have time to do this for a couple of...

10 days ago • 1 min read

Our 2-week virtual Customer Onboarding training program starts this Monday, 22-April, 2024. Onboarding is arguably the most important lifecycle stage the customer will go through. And since it's really just about getting them up and running, it should be the easiest to get right. Right? Yeah... except that getting it right isn't as straightforward as you'd think. In this program you'll learn how to get your new customers to do the things they need to do to get this fragile relationship off to...

17 days ago • 1 min read

Our 2-week Onboarding Training starts next Monday, 22-Apr, 2024. Onboarding is either when you set the customer up for long-term success... or plant the seeds of churn. A well-defined onboarding program leads to: Massive KPI Impact: A positive Onboarding experience is directly correlated with longer customer lifetimes, less contraction (revenue churn) at renewal, less overall churn, and more expansion (upsells). Faster Time to Value: A streamlined onboarding process allows customers to begin...

20 days ago • 1 min read

Our 2-week Advocacy Training starts next Monday, 22-Apr, 2024. Most Heads of CS see advocacy as the finish line (if they even think about it at all, honestly). The customer gives you a testimonial or leaves a review after they're received some value from your product and that's it. World-class Heads of CS understand that advocacy isn't the end game, but rather a continuous cycle—what we call the "Advocacy Flywheel." And World-class GTM and Revenue leaders understand that Advocacy fuels...

21 days ago • 1 min read

Two extremely popular and super-powerful 2-week intensive training programs at Impact Academy start on Monday, 22-April, 2024. Customer Onboarding - You'll learn how to get your new customers to do the things they need to do to get this fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Customer Advocacy - You'll learn to leverage the power of Social Proof by systematically getting customers to advocate for you. This isn't...

24 days ago • 1 min read

Our 2-week Retention training and certificate program starts this Monday, April 8, 2024. This program is so unique because we take a different approach to Customer and Revenue retention. We focus on the differences between Proactive and Reactive Retention, how to move from the latter to the former through better prioritization, orchestration, and directing limited resources to higher-percentage activities. This program is practical in every sense of the word. Our Impact Academy programs are a...

about 1 month ago • 1 min read

Our 2-week Retention training and certificate program starts this Monday, April 8, 2024. This program is so unique because we take a different approach to Customer and Revenue retention. We focus on the differences between Proactive and Reactive Retention, how to move from the latter to the former through better prioritization, orchestration, and directing limited resources to higher-percentage activities. This program is practical in every sense of the word. Our Impact Academy programs are a...

about 1 month ago • 1 min read

"I brought Lincoln in to improve retention. But he transformed our entire business" - Gary Pica, Founder of TruMethods They were already successful. But, they brought me in as a force multiplier. I helped them reach their objectives faster, more efficiently, and with greater impact. I've done the same for countless companies around the world (Canva, Insightly, Kajabi, GetResponse, etc.) and I'd love to help you too. Interested? Reply with a quick intro about you and your company, your goals...

about 2 months ago • 1 min read

The other day I posted an article where I said if you don't know (and stay continuously aligned on) your customers' goals, you're definitely doing something... it's just not Customer Success. This, as you might imagine, is controversial to some. But check it out for yourself and tell me where the lie is. Have a great weekend! ~ Lincoln BTW: We have two training programs starting this Monday, 4-March, that both deal with Goal Discovery and Continuous Alignment at scale. If you have customers...

2 months ago • 1 min read
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