[Training] Onboarding & Advocacy programs
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Two extremely popular and super-powerful 2-week intensive training programs at Impact Academy start on Monday, 22-April, 2024. Customer Onboarding - You'll learn how to get your new customers to do the things they need to do to get this fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Customer Advocacy - You'll learn to leverage the power of Social Proof by systematically getting customers to advocate for you. This isn't just theory; you will build your own advocacy program - and see what your peers come up with, too - during these two intensive weeks. Don't try to do both programs at the same time. Pick one program and send someone else from your team to the other one. Have a great weekend! ~Lincoln BTW: A large percentage of sign-ups for our Premium courses happen in the last week. Our Impact Academy programs are a combination of on-demand and live sessions via Zoom. Even though this is a "virtual" program, space is limited due to the interactive nature of our live sessions. So please, if you intend to participate, take immediate action to ensure a spot is available. Learn more and sign-up for: ==> Customer Onboarding ==> Customer Advocacy |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
I'm on a flight to San Francisco and the person to my left is talking to their colleague trying to find a time for both of them to meet with a customer. I glanced over and saw their calendar and... OMG! Back to back to back meetings, all day, every day. Completely full. Unsustainable. Even worse, it really seemed to be a source of pride for them. Now, I don't know the nature of their business and I didn't keep looking - I got a sense of it and I looked away - but their calendar looked just...
HEADS UP - On 4-Sept, I'm doing a masterclass on making your meetings FAR more efficient and effective. Learn more and sign-up here. As I've been saying, meetings are the most expensive activity in Customer Success Management, yet we often overlook their true cost. If we understood this better, we’d have far fewer unproductive meetings. There are three types of costs associated with meetings. The first type was Direct Cost, or the cost of the CSM or other contributor's time, including the...
HEADS UP! - On 4-Sept, I'm doing a masterclass on making your meetings FAR more efficient and effective. Learn more and sign-up here. Meetings are the most expensive activity in Customer Success Management, yet we often overlook their true cost. If we better understood their cost, we’d have far fewer unproductive meetings. There are three types of costs associated with meetings. The first type is: Direct Cost: This is the actual cost of your CSMs' and other contributors' time on the call....