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Lincoln Murphy

How to Operationalize Advocacy

Published about 1 month ago • 1 min read

Our 2-week Advocacy Training starts next Monday, 22-Apr, 2024.

Most Heads of CS see advocacy as the finish line (if they even think about it at all, honestly).

The customer gives you a testimonial or leaves a review after they're received some value from your product and that's it.

World-class Heads of CS understand that advocacy isn't the end game, but rather a continuous cycle—what we call the "Advocacy Flywheel."

And World-class GTM and Revenue leaders understand that Advocacy fuels efficient customer acquisition, which leads to more customers, who then become advocates, and those customers increase their participation in advocacy activities, and repeat, creating a self-perpetuating loop of growth that you'd be foolish to ignore.

The Advocacy Flywheel is a powerful growth lever, but like most things, must be well orchestrated and operationalized to produce the desired results.

If you want to build your own Advocacy Flywheel to consistently generate real advocates at scale, join our 2-week online intensive Advocacy training program that starts 22-April, 2024.

Learn more about the program and sign-up here.

Have a great week!

~ Lincoln

BTW: A large percentage of sign-ups for our Premium courses happen in the last week.

Our Impact Academy programs are a combination of on-demand and live sessions via Zoom. Even though this is a "virtual" program, space is limited due to the interactive nature of our live sessions.

So please, if you intend to participate, take immediate action to ensure a spot is available.

Learn more about the program and sign-up here.

Lincoln Murphy

I invented Customer Success

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