How to Operationalize Advocacy
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Our 2-week Advocacy Training starts next Monday, 22-Apr, 2024. Most Heads of CS see advocacy as the finish line (if they even think about it at all, honestly). The customer gives you a testimonial or leaves a review after they're received some value from your product and that's it. World-class Heads of CS understand that advocacy isn't the end game, but rather a continuous cycle—what we call the "Advocacy Flywheel." And World-class GTM and Revenue leaders understand that Advocacy fuels efficient customer acquisition, which leads to more customers, who then become advocates, and those customers increase their participation in advocacy activities, and repeat, creating a self-perpetuating loop of growth that you'd be foolish to ignore. The Advocacy Flywheel is a powerful growth lever, but like most things, must be well orchestrated and operationalized to produce the desired results. If you want to build your own Advocacy Flywheel to consistently generate real advocates at scale, join our 2-week online intensive Advocacy training program that starts 22-April, 2024. Learn more about the program and sign-up here. Have a great week! ~ Lincoln BTW: A large percentage of sign-ups for our Premium courses happen in the last week. Our Impact Academy programs are a combination of on-demand and live sessions via Zoom. Even though this is a "virtual" program, space is limited due to the interactive nature of our live sessions. So please, if you intend to participate, take immediate action to ensure a spot is available. |
Lincoln Murphy
I invented Customer Success
Our 3-week virtual Head of Customer Success: How to Scale program starts Monday, 6-May, 2024. This is my favorite program we offer because it focuses on Org Design, Expansion, and Scaling. We cover modern customer segmentation, revenue growth through the Expansion Assist motion, and Capacity Planning and Growth Forecasting. Because our training at Impact Academy is a mixture of pre-recorded content and live training, we get to work within the reality of the market in Q2 2024. Learn more about...
My unique approach to Trials and Onboarding is super-effective for everything from PLG (self-service, Sales Assist) to Enterprise high-touch Customer Success. Interested in personalized coaching / mentorship in May to help your team optimize your Trial and/or Onboarding process? Reply with: Why you think your Trial and/or Onboarding needs help now Details about your company, product, and customers I'll reach out if I think I can help. ~ Lincoln BTW: I only have time to do this for a couple of...
Our 2-week virtual Customer Onboarding training program starts this Monday, 22-April, 2024. Onboarding is arguably the most important lifecycle stage the customer will go through. And since it's really just about getting them up and running, it should be the easiest to get right. Right? Yeah... except that getting it right isn't as straightforward as you'd think. In this program you'll learn how to get your new customers to do the things they need to do to get this fragile relationship off to...