TL;DR - You missed the "Save Customers" workshop. Buy the workshop replay here. You'll get instant access. Stop churn in Q1! The two “Save Customers” workshops were packed with high-impact, no-nonsense tactics to stop churn in Q1. We spent two hours breaking down actionable strategies and another 45 minutes in Q&A to tackle real-world challenges. And you missed it. I showed how a single system-generated email can trigger cancellations—and exactly how to fix your cancel flow to stop churn. We...
13 days ago • 1 min read
TL;DR - This daily email series - 7 ways to take control of churn in Q1 - is what we'll cover in the "Save Customers" workshop TODAY, Jan-15 (16 in Australia). It's good stuff on its own; it's better if you come to the workshop and get the details. Yesterday, I sent you an email with the subject Save Meetings that Actually Work, so go find that if you missed it. Today, I’m going to talk about why leading with discounts or downgrades won’t save your customers—and what will. If a customer is on...
15 days ago • 1 min read
TL;DR - This daily email series - 7 ways to take control of churn - is what we'll cover in the "Save Customers" workshop this Wed Jan-15 (Thurs 16 in Australia). It's good stuff on its own; it's better if you come to the workshop and get the details. On Friday, I sent you an email with the subject Stop Churn using Tactical Timing, so go find that if you missed it. Today, I’m going to talk about how to use psychology to trigger immediate customer action and stop churn when it matters most....
17 days ago • 1 min read
TL;DR - This daily email series - 7 ways to take control of churn in Q1 - is what we'll cover in the "Save Customers" workshop on Jan-15 (16 in Australia). It's good stuff on its own; it's better if you come to the workshop and get the details. Yesterday, I sent you an email with the subject When to engage; when to ghost 'em, so go find that if you missed it. Today, I’m diving into tactical timing—an incredibly effective tool for keeping customers from canceling. Time scarcity is one of the...
20 days ago • 1 min read
TL;DR - This daily email series - 7 ways to take control of churn - is what we'll cover in the "Save Customers" workshop on Jan-15 (16 in Australia). It's good stuff on its own; it's better if you come to the workshop and get the details. Yesterday, I sent you an email with the subject Save the Right Customers, Ignore Others, so go find that if you missed it. Today, I’m going to talk about deciding when to contact at-risk customers... and when you should ignore them. Remember, this is NOT...
21 days ago • 1 min read
TL;DR - This daily email series is what we'll cover in the "Save Customers" workshop on Jan-15 (16 in Australia). It's good stuff on it's own; it's better if you come to the workshop and get the details. Yesterday, I sent you an email with the subject Urgent but Unspoken Save Tactics, so go find that if you missed it. Today, I’m going to talk about Prioritizing At-Risk Customers for Immediate Action. You have to go beyond simply identifying at-risk customers. You already know who those are...
22 days ago • 1 min read
TL;DR - This daily email series is what we'll cover in the "Save Customers" workshop on Jan-15 (16 in Australia). It's good stuff on it's own; it's better if you come to the workshop and get the details. Drastic times call for drastic measures. This step is all about taking immediate action using emergency tactics that can stop churn in its tracks. Whether it’s leveraging the Deflect, Distract, Delay method, employing dark patterns and "cancel flow" sludge, or even taking advantage of...
23 days ago • 1 min read
Churn is coming, and it’s going to be bad. You don’t lack urgency—you feel it already. The challenge is knowing what to do. Churn feels like it’s controlling you, but it doesn’t have to. Let’s flip the script and put you in control of churn. Over the next week and a half, I’ll share 7 specific actions you can take right now to regain control and stabilize Q1. Each is a practical step designed to help you secure renewals, turn the tide, and protect your revenue. In the "Save Customers in Q1"...
24 days ago • 1 min read
Those customers about to churn in Q1? Customer Success won’t save them. It’s too late for that. CS works when you set customers up for success from day one—through a seamless handoff from Sales, proper onboarding, and continuous engagement tied to their goals. That’s what leads to retention and drives LTV and NRR growth. But for whatever reason, that stuff didn't happen in 2024… and now Q1 2025 is here, and it’s going to be bad if you don't do something. Forget the ideal: you need urgent...
28 days ago • 1 min read