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Lincoln Murphy

Like Vibe Coding—But for Revenue

Published about 1 month ago • 1 min read

Most companies still treat expansion like a job for Sales:
​Campaigns. Funnels. Quotas. Pitches. Pressure.

But here’s the truth:
​You don’t need a salesperson to drive expansion—just like you don’t need to be a developer to build apps anymore.

AI made software creation accessible to anyone with an idea.
That’s called vibe coding—describe what you want, and the system builds it.
It’s fast, frictionless, and doesn’t require traditional expertise.

Expansion should feel the same.

We call that orchestration—a system that turns customer progress into revenue.
No chasing. No pushing. Just the next obvious step, delivered at the right time.

This isn’t theory.
The fastest-growing companies have a customer-growth machine that ensures:

  • CSMs engage at the right time based on customer progress
  • Product usage triggers expansion signals for specific add-ons
  • Buyer intent data surfaces expansion opportunities

All of this unlocks revenue from existing customers.
​No sales pitch required.

If you don’t have a system for expansion—and still treat upsells like a smaller version of net-new sales...
​You’re leaving massive revenue on the table.

📌 Let’s unlock the revenue in your customer base in Q2.
📅 Book a call with me now​

~ Lincoln

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Lincoln Murphy

I help SaaS companies Maximize LTV through Customer-centric Upselling

Read more from Lincoln Murphy

Our next Customer Onboarding training starts tomorrow, Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management...

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6 days ago • 1 min read

TL;DR: We're running "Save Customers Now!" workshops again—PLG on April 15 and Enterprise on April 17. Stop churn immediately in Q2. I just got this email from a CS leader: "Lincoln, I'm freaking out. With everything going on—economic uncertainty, customers tightening budgets, chaos everywhere—churn is gonna hit us HARD in Q2. Are you doing another 'Save Customers' workshop soon? Fingers crossed." Bad news: I've heard similar messages from several CS leaders already. Good news: "Save...

24 days ago • 1 min read