Like Vibe Coding—But for Revenue


Most companies still treat expansion like a job for Sales:
Campaigns. Funnels. Quotas. Pitches. Pressure.

But here’s the truth:
You don’t need a salesperson to drive expansion—just like you don’t need to be a developer to build apps anymore.

AI made software creation accessible to anyone with an idea.
That’s called
vibe coding—describe what you want, and the system builds it.
It’s fast, frictionless, and doesn’t require traditional expertise.

Expansion should feel the same.

We call that orchestration—a system that turns customer progress into revenue.
No chasing. No pushing. Just the next obvious step, delivered at the right time.

This isn’t theory.
The fastest-growing companies have a customer-growth machine that ensures:

  • CSMs engage at the right time based on customer progress
  • Product usage triggers expansion signals for specific add-ons
  • Buyer intent data surfaces expansion opportunities

All of this unlocks revenue from existing customers.
No sales pitch required.

If you don’t have a system for expansion—and still treat upsells like a smaller version of net-new sales...
You’re leaving massive revenue on the table.

📌 Let’s unlock the revenue in your customer base in Q2.
📅
Book a call with me now

~ Lincoln

....

Lincoln Murphy

I help SaaS companies Maximize LTV through Customer-centric Upselling

Read more from Lincoln Murphy

Most SaaS companies give too much, too soon. They bundle everything into the initial sale—even features the customer isn’t ready for (and can’t use yet). Why? To make the deal look “valuable.” But giving away the right feature at the wrong time? That’s value dilution—and it kills expansion before it even starts. Instead, that feature you’re giving away today in a $50/mo bundle? If you wait and offer it at the right moment, you can charge $500/mo just for it. Same product. Same feature. 10x...

I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...

I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...