A hidden revenue leak costing you millions
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Every SaaS company tracks churn like a hawk. But the smartest, fastest-growing SaaS companies track something even more important: The revenue they should be making—but aren’t. I bet in your company right now:
📉 That’s Invisible Revenue Churn. Revenue that should be in your bank account and factored into your company’s valuation—but isn’t. It’s not just missed upsell opportunities—it’s a hidden loss bleeding millions from your ARR. If you’re not tracking this, you’re flying blind while revenue leaks away. See exactly how this played out for a CRM SaaS vendor that would have leaked $1.6M in a single quarter! The best SaaS companies are already fixing this. Are you? Tomorrow, I’ll show you exactly why expansion feels unpredictable—and why that’s causing you to lose revenue and limit your growth. Talk soon, ~~ Lincoln .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...
I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...
Every customer either expands or drifts toward churn. If you’re not engineering revenue growth, you’re just managing decline. 📌 See how one SaaS company stopped leaving expansion to chance—and unlocked $1.6M in ARR in a single quarter! 📩 Download the PDF Case Study here. 🔥 Already have it? Read it. Then ask yourself: Are you doing this in your business? 📅 Book a call—let’s see if I can help you unlock revenue growth in Q2. I have limited availability. Don’t wait. Have a great weekend ~...