A hidden revenue leak costing you millions
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Every SaaS company tracks churn like a hawk. But the smartest, fastest-growing SaaS companies track something even more important: The revenue they should be making—but aren’t. I bet in your company right now:
📉 That’s Invisible Revenue Churn. Revenue that should be in your bank account and factored into your company’s valuation—but isn’t. It’s not just missed upsell opportunities—it’s a hidden loss bleeding millions from your ARR. If you’re not tracking this, you’re flying blind while revenue leaks away. See exactly how this played out for a CRM SaaS vendor that would have leaked $1.6M in a single quarter! The best SaaS companies are already fixing this. Are you? Tomorrow, I’ll show you exactly why expansion feels unpredictable—and why that’s causing you to lose revenue and limit your growth. Talk soon, ~~ Lincoln .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
TL;DR: We're running "Save Customers Now!" workshops again—PLG on April 15 and Enterprise on April 17. Stop churn immediately in Q2. I just got this email from a CS leader: "Lincoln, I'm freaking out. With everything going on—economic uncertainty, customers tightening budgets, chaos everywhere—churn is gonna hit us HARD in Q2. Are you doing another 'Save Customers' workshop soon? Fingers crossed." Bad news: I've heard similar messages from several CS leaders already. Good news: "Save...
Most SaaS companies give too much, too soon. They bundle everything into the initial sale—even features the customer isn’t ready for (and can’t use yet). Why? To make the deal look “valuable.” But giving away the right feature at the wrong time? That’s value dilution—and it kills expansion before it even starts. Instead, that feature you’re giving away today in a $50/mo bundle? If you wait and offer it at the right moment, you can charge $500/mo just for it. Same product. Same feature. 10x...
Most companies still treat expansion like a job for Sales:Campaigns. Funnels. Quotas. Pitches. Pressure. But here’s the truth:You don’t need a salesperson to drive expansion—just like you don’t need to be a developer to build apps anymore. AI made software creation accessible to anyone with an idea. That’s called vibe coding—describe what you want, and the system builds it. It’s fast, frictionless, and doesn’t require traditional expertise. Expansion should feel the same. We call that...