A hidden revenue leak costing you millions
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Every SaaS company tracks churn like a hawk. But the smartest, fastest-growing SaaS companies track something even more important: The revenue they should be making—but aren’t. I bet in your company right now:
📉 That’s Invisible Revenue Churn. Revenue that should be in your bank account and factored into your company’s valuation—but isn’t. It’s not just missed upsell opportunities—it’s a hidden loss bleeding millions from your ARR. If you’re not tracking this, you’re flying blind while revenue leaks away. See exactly how this played out for a CRM SaaS vendor that would have leaked $1.6M in a single quarter! The best SaaS companies are already fixing this. Are you? Tomorrow, I’ll show you exactly why expansion feels unpredictable—and why that’s causing you to lose revenue and limit your growth. Talk soon, ~~ Lincoln .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
November 18-20 in Kelowna, BC, Canada. This intensive is designed for SaaS companies ready to integrate AI into their growth strategy. Over two days, we'll explore how AI is transforming the five growth levers: product, marketing, customer success, sales, and leadership. I'll be leading the session on AI-first Customer Success Management—with practical, actionable strategies you can implement now, plus a roadmap for scaling over time. You'll leave with a clear operating model for your next...
On Monday, you find out. Join our Head of CS training starting October 20, 2025. This is one of the most impactful programs we offer because it focuses on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to leverage to drive real business impact. Our live sessions are going to focus on the big shifts AI is having on everything we do in Customer Success. While the core, underlying principles of building, running, and scaling a CS org...
Trying to get customers to execute perfectly when they don't have experience, expertise, or even the desire to do so. Yet, we've designed our entire operation and organization to try to make this work. We've created a profession and discipline around this. That's insane if you think about it. I remember way back in 2012 when I was working with email marketing platforms. Customers would churn from one provider to another looking for better results. But the problem wasn't the platform. It was...