A hidden revenue leak costing you millions
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Every SaaS company tracks churn like a hawk. But the smartest, fastest-growing SaaS companies track something even more important: The revenue they should be making—but aren’t. I bet in your company right now:
📉 That’s Invisible Revenue Churn. Revenue that should be in your bank account and factored into your company’s valuation—but isn’t. It’s not just missed upsell opportunities—it’s a hidden loss bleeding millions from your ARR. If you’re not tracking this, you’re flying blind while revenue leaks away. See exactly how this played out for a CRM SaaS vendor that would have leaked $1.6M in a single quarter! The best SaaS companies are already fixing this. Are you? Tomorrow, I’ll show you exactly why expansion feels unpredictable—and why that’s causing you to lose revenue and limit your growth. Talk soon, ~~ Lincoln .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Our next Customer Onboarding training starts tomorrow, Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management...
Our next Customer Onboarding training starts on Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management Time...
TL;DR: We're running "Save Customers Now!" workshops again—PLG on April 15 and Enterprise on April 17. Stop churn immediately in Q2. I just got this email from a CS leader: "Lincoln, I'm freaking out. With everything going on—economic uncertainty, customers tightening budgets, chaos everywhere—churn is gonna hit us HARD in Q2. Are you doing another 'Save Customers' workshop soon? Fingers crossed." Bad news: I've heard similar messages from several CS leaders already. Good news: "Save...