Get 10x revenue from the same feature
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Most SaaS companies give too much, too soon. They bundle everything into the initial sale—even features the customer isn’t ready for (and can’t use yet). Why? To make the deal look “valuable.” Instead, that feature you’re giving away today in a $50/mo bundle? Same product. Same feature. 10x more revenue—just by timing it right. This is what I call Strategic Unbundling—and I just wrote a deep dive breaking it down with examples, frameworks, and how to make it work inside your business. 📄 Read the Strategic Unbundling deep dive here. And if you're serious about using Strategic Unbundling to accelerate expansion in your business... ~ Lincoln .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
While SaaS stocks got destroyed because of the threat of AI, we were spinning up AI agents at ListKit that make our team 5x more productive. We have Agentic workflows that literally do work for our customers they can't and don't want to do themselves allowing us to open up an entirely new revenue stream. We pivoted our underlying infrastructure to optimize for AI, which unlocked customer-facing product enhancements we couldn't have shipped before. Our customers are getting better results....
It's Friday. Somewhere right now, one of your customers is looking at what they pay you every month, looking at what they actually use, and thinking: "I could just vibe code this on Lovable this weekend." But here's the thing. Most of them don't actually want to. They don't want the headache. They don't want to maintain it. They don't want to be the person who ripped out a working tool and replaced it with something they duct-taped together in Claude over a weekend. They just want you to know...
That sentence should terrify every SaaS company on the planet right now. And the stock market just proved it. Last week, $300 billion in value got wiped from software stocks in two days. Figma. Salesforce. ServiceNow. Adobe. LegalZoom. All hammered. This wasn't from a bad earnings report. Revenue at most of these companies is still strong. The market didn't punish their performance. It punished their future value. It looked at what AI can do right now, today, and said: we don't believe these...