Get 10x revenue from the same feature
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Most SaaS companies give too much, too soon. They bundle everything into the initial sale—even features the customer isn’t ready for (and can’t use yet). Why? To make the deal look “valuable.” Instead, that feature you’re giving away today in a $50/mo bundle? Same product. Same feature. 10x more revenue—just by timing it right. This is what I call Strategic Unbundling—and I just wrote a deep dive breaking it down with examples, frameworks, and how to make it work inside your business. 📄 Read the Strategic Unbundling deep dive here. And if you're serious about using Strategic Unbundling to accelerate expansion in your business... ~ Lincoln .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Most companies still treat expansion like a job for Sales:Campaigns. Funnels. Quotas. Pitches. Pressure. But here’s the truth:You don’t need a salesperson to drive expansion—just like you don’t need to be a developer to build apps anymore. AI made software creation accessible to anyone with an idea. That’s called vibe coding—describe what you want, and the system builds it. It’s fast, frictionless, and doesn’t require traditional expertise. Expansion should feel the same. We call that...
I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...
I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...