Are you acquiring customers—or revenue?
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Every SaaS company celebrates a closed deal. But the best SaaS companies celebrate revenue acquisition, not just customer acquisition. 🚀 They don’t see closing a deal as the finish line. They understand that if you don’t systematically grow the value of every customer, you’re just managing decline. And that’s how companies fall into the churn trap. But expansion has to be done right—because if you do it the way you always have, it’ll fail like it always has. See how one SaaS company stopped ONLY chasing new logos—and unlocked $1.6M in expansion ARR in a single quarter! 🔥 If you want to unlock revenue in your customer base in Q2, let’s talk. Hurry because my availability is limited. In the next email I’ll break down how the best companies make revenue expansion inevitable. Talk soon, .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...
I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...
Every customer either expands or drifts toward churn. If you’re not engineering revenue growth, you’re just managing decline. 📌 See how one SaaS company stopped leaving expansion to chance—and unlocked $1.6M in ARR in a single quarter! 📩 Download the PDF Case Study here. 🔥 Already have it? Read it. Then ask yourself: Are you doing this in your business? 📅 Book a call—let’s see if I can help you unlock revenue growth in Q2. I have limited availability. Don’t wait. Have a great weekend ~...