Are you acquiring customers—or revenue?
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Every SaaS company celebrates a closed deal. But the best SaaS companies celebrate revenue acquisition, not just customer acquisition. 🚀 They don’t see closing a deal as the finish line. They understand that if you don’t systematically grow the value of every customer, you’re just managing decline. And that’s how companies fall into the churn trap. But expansion has to be done right—because if you do it the way you always have, it’ll fail like it always has. See how one SaaS company stopped ONLY chasing new logos—and unlocked $1.6M in expansion ARR in a single quarter! 🔥 If you want to unlock revenue in your customer base in Q2, let’s talk. Hurry because my availability is limited. In the next email I’ll break down how the best companies make revenue expansion inevitable. Talk soon, .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Most SaaS companies give too much, too soon. They bundle everything into the initial sale—even features the customer isn’t ready for (and can’t use yet). Why? To make the deal look “valuable.” But giving away the right feature at the wrong time? That’s value dilution—and it kills expansion before it even starts. Instead, that feature you’re giving away today in a $50/mo bundle? If you wait and offer it at the right moment, you can charge $500/mo just for it. Same product. Same feature. 10x...
Most companies still treat expansion like a job for Sales:Campaigns. Funnels. Quotas. Pitches. Pressure. But here’s the truth:You don’t need a salesperson to drive expansion—just like you don’t need to be a developer to build apps anymore. AI made software creation accessible to anyone with an idea. That’s called vibe coding—describe what you want, and the system builds it. It’s fast, frictionless, and doesn’t require traditional expertise. Expansion should feel the same. We call that...
I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...