Are you acquiring customers—or revenue?
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Every SaaS company celebrates a closed deal. But the best SaaS companies celebrate revenue acquisition, not just customer acquisition. 🚀 They don’t see closing a deal as the finish line. They understand that if you don’t systematically grow the value of every customer, you’re just managing decline. And that’s how companies fall into the churn trap. But expansion has to be done right—because if you do it the way you always have, it’ll fail like it always has. See how one SaaS company stopped ONLY chasing new logos—and unlocked $1.6M in expansion ARR in a single quarter! 🔥 If you want to unlock revenue in your customer base in Q2, let’s talk. Hurry because my availability is limited. In the next email I’ll break down how the best companies make revenue expansion inevitable. Talk soon, .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
While SaaS stocks got destroyed because of the threat of AI, we were spinning up AI agents at ListKit that make our team 5x more productive. We have Agentic workflows that literally do work for our customers they can't and don't want to do themselves allowing us to open up an entirely new revenue stream. We pivoted our underlying infrastructure to optimize for AI, which unlocked customer-facing product enhancements we couldn't have shipped before. Our customers are getting better results....
It's Friday. Somewhere right now, one of your customers is looking at what they pay you every month, looking at what they actually use, and thinking: "I could just vibe code this on Lovable this weekend." But here's the thing. Most of them don't actually want to. They don't want the headache. They don't want to maintain it. They don't want to be the person who ripped out a working tool and replaced it with something they duct-taped together in Claude over a weekend. They just want you to know...
That sentence should terrify every SaaS company on the planet right now. And the stock market just proved it. Last week, $300 billion in value got wiped from software stocks in two days. Figma. Salesforce. ServiceNow. Adobe. LegalZoom. All hammered. This wasn't from a bad earnings report. Revenue at most of these companies is still strong. The market didn't punish their performance. It punished their future value. It looked at what AI can do right now, today, and said: we don't believe these...