Are you acquiring customers—or revenue?
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Every SaaS company celebrates a closed deal. But the best SaaS companies celebrate revenue acquisition, not just customer acquisition. 🚀 They don’t see closing a deal as the finish line. They understand that if you don’t systematically grow the value of every customer, you’re just managing decline. And that’s how companies fall into the churn trap. But expansion has to be done right—because if you do it the way you always have, it’ll fail like it always has. See how one SaaS company stopped ONLY chasing new logos—and unlocked $1.6M in expansion ARR in a single quarter! 🔥 If you want to unlock revenue in your customer base in Q2, let’s talk. Hurry because my availability is limited. In the next email I’ll break down how the best companies make revenue expansion inevitable. Talk soon, .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
On Monday, you find out. Join our Head of CS training starting October 20, 2025. This is one of the most impactful programs we offer because it focuses on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to leverage to drive real business impact. Our live sessions are going to focus on the big shifts AI is having on everything we do in Customer Success. While the core, underlying principles of building, running, and scaling a CS org...
Trying to get customers to execute perfectly when they don't have experience, expertise, or even the desire to do so. Yet, we've designed our entire operation and organization to try to make this work. We've created a profession and discipline around this. That's insane if you think about it. I remember way back in 2012 when I was working with email marketing platforms. Customers would churn from one provider to another looking for better results. But the problem wasn't the platform. It was...
Oct-20 - Nov-7. Learn more and sign-up here. Leading a Customer Success org in 2026 requires more than just operational know-how. You need a strategic approach to driving NRR, building high-performing teams, and proving CS's value to the executive suite. Introducing: Strategy & ScaleOur completely reimagined Head of CS training program, running October 20 - November 7 at Impact Academy. Over three weeks, you'll learn about the three pillars that separate great CS leaders from everyone else:...