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Lincoln Murphy

I invented Customer Success

Featured Post

Who owns Advocacy in your company?

Can you tell me who owns (i.e. controls, operationalizes, coordinates, and executes) advocacy programs in your company? I put together a little survey on LinkedIn if you want to answer there. Or you can just reply to this email with who owns it (Marketing, Sales, CS, other?) I'll share the results with you. Thanks! ~ Lincoln BTW: If no one owns it, or ownership is spread across departments, or you don't have a formal Advocacy program, let me know in the comments on that LinkedIn post or in...

6 days ago • 1 min read

In this week's episode of Impact Weekly, Johan and I talk about how your customers get you to do things for them by faking incompetence... and how you can avoid or fix this when (not if) it comes up in your world. Listen to this week's episode here (or on Spotify or Apple) Have a great weekend! ~ Lincoln BTW: Our next two Impact Academy programs start on 27-May and are: Customer-centric Automations - All about Digital Customer Success, Tech Touch, PLG, etc. We cover how to leverage technology...

9 days ago • 1 min read

Our 3-week virtual Head of Customer Success: How to Scale program starts Monday, 6-May, 2024. This is my favorite program we offer because it focuses on Org Design, Expansion, and Scaling. We cover modern customer segmentation, revenue growth through the Expansion Assist motion, and Capacity Planning and Growth Forecasting. Because our training at Impact Academy is a mixture of pre-recorded content and live training, we get to work within the reality of the market in Q2 2024. Learn more about...

17 days ago • 1 min read

My unique approach to Trials and Onboarding is super-effective for everything from PLG (self-service, Sales Assist) to Enterprise high-touch Customer Success. Interested in personalized coaching / mentorship in May to help your team optimize your Trial and/or Onboarding process? Reply with: Why you think your Trial and/or Onboarding needs help now Details about your company, product, and customers I'll reach out if I think I can help. ~ Lincoln BTW: I only have time to do this for a couple of...

23 days ago • 1 min read

Our 2-week virtual Customer Onboarding training program starts this Monday, 22-April, 2024. Onboarding is arguably the most important lifecycle stage the customer will go through. And since it's really just about getting them up and running, it should be the easiest to get right. Right? Yeah... except that getting it right isn't as straightforward as you'd think. In this program you'll learn how to get your new customers to do the things they need to do to get this fragile relationship off to...

30 days ago • 1 min read

Our 2-week Onboarding Training starts next Monday, 22-Apr, 2024. Onboarding is either when you set the customer up for long-term success... or plant the seeds of churn. A well-defined onboarding program leads to: Massive KPI Impact: A positive Onboarding experience is directly correlated with longer customer lifetimes, less contraction (revenue churn) at renewal, less overall churn, and more expansion (upsells). Faster Time to Value: A streamlined onboarding process allows customers to begin...

about 1 month ago • 1 min read

Our 2-week Advocacy Training starts next Monday, 22-Apr, 2024. Most Heads of CS see advocacy as the finish line (if they even think about it at all, honestly). The customer gives you a testimonial or leaves a review after they're received some value from your product and that's it. World-class Heads of CS understand that advocacy isn't the end game, but rather a continuous cycle—what we call the "Advocacy Flywheel." And World-class GTM and Revenue leaders understand that Advocacy fuels...

about 1 month ago • 1 min read

Two extremely popular and super-powerful 2-week intensive training programs at Impact Academy start on Monday, 22-April, 2024. Customer Onboarding - You'll learn how to get your new customers to do the things they need to do to get this fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Customer Advocacy - You'll learn to leverage the power of Social Proof by systematically getting customers to advocate for you. This isn't...

about 1 month ago • 1 min read

Our 2-week Retention training and certificate program starts this Monday, April 8, 2024. This program is so unique because we take a different approach to Customer and Revenue retention. We focus on the differences between Proactive and Reactive Retention, how to move from the latter to the former through better prioritization, orchestration, and directing limited resources to higher-percentage activities. This program is practical in every sense of the word. Our Impact Academy programs are a...

about 1 month ago • 1 min read

Our 2-week Retention training and certificate program starts this Monday, April 8, 2024. This program is so unique because we take a different approach to Customer and Revenue retention. We focus on the differences between Proactive and Reactive Retention, how to move from the latter to the former through better prioritization, orchestration, and directing limited resources to higher-percentage activities. This program is practical in every sense of the word. Our Impact Academy programs are a...

about 2 months ago • 1 min read
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