Lincoln Murphy
I work on expansion revenue: the money already sitting in your customer base that nothing in your company is built to notice or collect. I also invented Customer Success and co-authored Customer Success, the first book on it.
I write about what most CS leaders won't say out loud
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Free Tool
How to Maximize Customer Lifetime Value
LTV Max
Frameworks, workshops, and consulting on expansion revenue, retention, and building CS as a revenue function.
Agentic Workflows for Customer Success
Extensible Agents
AI-powered agentic workflows purpose-built for Customer Success. Automate the repeatable so your team can focus on the human.
Speaking & Workshops
The Upsell:MAX Build — Dallas, TX
A two-day working session for teams that measure the latent revenue in their customer base, then build the machine that collects it — expansion inventory, milestone map, and orchestration playbook, with ownership assigned before anyone flies home.
Not open to the public — you can't buy entry to the Build until you've been vouched for. How the vouch works.
Customer Success Thought Leadership
I Invented Customer Success
Over 800 articles on Customer Success, SaaS growth, retention, and maximizing lifetime value. Read the archives at Sixteen Ventures.
