Lincoln Murphy
I work on expansion revenue: the money already sitting in your customer base that nothing in your company is built to notice or collect. I also invented Customer Success and co-authored Customer Success, the first book on it.
I write about how revenue actually behaves, not how it gets reported
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Essays
If They Really Understood It, They Wouldn't Need Me
Expertise makes things feel obvious, obvious feels worthless, and then an argument closes the exit: if they understood the value they would do it themselves. That argument is wrong in one specific place. All essays →
Free Tool
How to Maximize Customer Lifetime Value
LTV:Max
Frameworks, workshops, and consulting on expansion revenue, retention, and building CS as a revenue function.
Speaking & Workshops
The Upsell:MAX Build
A two-day working session for teams that measure the latent revenue in their customer base, then build the machine that collects it: expansion inventory, milestone map, and orchestration playbook, with ownership assigned before anyone flies home.
Not open to the public, and you can't buy entry until you've been vouched for. How the vouch works.
Customer Success Thought Leadership
I Invented Customer Success
Over 800 articles on Customer Success, SaaS growth, retention, and maximizing lifetime value. Read the archives at Sixteen Ventures.
