Lincoln Murphy
I work on expansion revenue: the money already sitting in your customer base that nothing in your company is built to notice or collect. I also invented Customer Success and co-authored Customer Success, the first book on it.
I write about how revenue actually behaves, not how it gets reported
No spam. Unsubscribe anytime.
Essays
Cold Leads Take More Work. That's the Source, Not the Quality.
Every closed deal requires the same trust work. A referral had all of it done before the first call. A cold lead has all of it still to do. Same destination, more steps, and the leads get blamed for the difference. All essays →
Free Tool
How to Maximize Customer Lifetime Value
LTV Max
Frameworks, workshops, and consulting on expansion revenue, retention, and building CS as a revenue function.
Speaking & Workshops
The Upsell:MAX Build — Dallas, TX
A two-day working session for teams that measure the latent revenue in their customer base, then build the machine that collects it — expansion inventory, milestone map, and orchestration playbook, with ownership assigned before anyone flies home.
Not open to the public — you can't buy entry to the Build until you've been vouched for. How the vouch works.
Customer Success Thought Leadership
I Invented Customer Success
Over 800 articles on Customer Success, SaaS growth, retention, and maximizing lifetime value. Read the archives at Sixteen Ventures.
