Lincoln Murphy

I invented Customer Success and help companies maximize Customer Lifetime Value. Co-author of Customer Success, the first book on the topic. I write about growth, retention, expansion revenue, and building systems that make churn preventable.

Free Tools

Interactive Audit

CS Authority Audit

Does your CS team have the structural authority to match the accountability you've given them?

7 questions →

Interactive Scorecard

NRR Decomposition Scorecard

100% NRR can mean healthy or catastrophic. Find out which one you are.

12 questions →

Risk Scorer

CS Job Risk Score

Paste your job description. Find out how safe your CS role is and which signals predict who gets cut first.

Paste your JD →

How to Maximize Customer Lifetime Value

LTV Max

Frameworks, workshops, and consulting on expansion revenue, retention, and building CS as a revenue function.

Agentic Workflows for Customer Success

Extensible Agents

AI-powered agentic workflows purpose-built for Customer Success. Automate the repeatable so your team can focus on the human.

Speaking & Workshops

September 23–24, 2026

The Upsell:MAX Build — Dallas, TX

A two-day working session for teams that measure the latent revenue in their customer base, then build the machine that collects it — expansion inventory, milestone map, and orchestration playbook, with ownership assigned before anyone flies home.

Not open to the public — referral only.