Lincoln Murphy
I invented Customer Success and help companies maximize Customer Lifetime Value. Co-author of Customer Success, the first book on the topic. I write about growth, retention, expansion revenue, and building systems that make churn preventable.
I write about what most CS leaders won't say out loud
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Agentic Workflows for Customer Success
Extensible Agents
AI-powered agentic workflows purpose-built for Customer Success. Automate the repeatable so your team can focus on the human.
How to Maximize Customer Lifetime Value
LTV Max
Frameworks, workshops, and consulting on expansion revenue, retention, and building CS as a revenue function.
Speaking & Workshops
Masterclass: CX & CS – Da Experiência à Receita
Vitória, Brazil
Customer-Led Growth Experience
NINNA HUB, Fortaleza, Brazil
São Paulo, Brazil
In-person · Details coming soon
Customer Success Thought Leadership
I Invented Customer Success
Over 800 articles on Customer Success, SaaS growth, retention, and maximizing lifetime value. Read the archives at Sixteen Ventures.
I Wrote the Book on Customer Success
Currently Building
ListKit
VP of Customer Experience at ListKit, where I run CS as a live proof of concept.