The Rapid Evolution of Customer Success

customer success evolution The Rapid Evolution of Customer SuccessIf you’re at a conference and there are two tracks – one for Customer Success and one for Marketing – my suggestion is to go to the Customer Success track.

Here’s why…

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First Become Effective, Then Become Efficient

effective effecient 300x300 First Become Effective, Then Become EfficientIf you’re trying to eek out efficiencies in a in-effective process, you’re wasting your time.

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How to Use Psychology to Cut in Line at the Airport

Holidays Travelers Crowd U.S. Airports

On my last trip home from San Francisco, I was standing in the longer-than-usual security line at SFO, patiently waiting my turn, when I heard a lady asking people if she could cut in line “because she’s going to miss her flight.” As she moved … [Continue reading]

In Customer Success: Context. Is. Everything.

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Mention Customer Success for SaaS companies, and the discussion almost always goes to usage data. And it makes sense; as a SaaS vendor you (should) have amazing visibility into your users’ and customers’ actual use of your product. In fact, it … [Continue reading]

5 Hacks to Help Explainer Videos Convert Customers

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Because I was recently asked, here are my 5 rules for effectively using Explainer Videos in your marketing: 1. Know your Audience - Who's your Ideal Customer? WIIFT (What's In It For Them) is the key... emotional connection is the goal... don't … [Continue reading]

SaaS Free Trials: 3 Reasons for Gaming the System

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I hear complaints about people "gaming the system" or otherwise abusing SaaS Free Trials all the time. They're signing-up with alternative email address to get more time in the trial, they're sharing logins to keep from exceeding the number of … [Continue reading]

It Starts with Lower-Case “customer success”

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The other day during a Clarity call, a CEO of a SaaS company asked me something that I've never been asked before: "What's your philosophy around SaaS?" I wasn't sure what he was looking for exactly, but I had an immediate, gut-level response: … [Continue reading]

Unlocking the Power of Reciprocity: Gift vs. Reward

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The findings on the psychological Principles of Persuasion by Dr. Robert Cialdini have had a massive impact on my life, not only as a marketer, growth hacker, and entrepreneur... but on my life in general. One of these powerful principles of … [Continue reading]

The Side Effects of Growing Average Revenue per Customer

Growing your Average Revenue per Customer (ARPC) over time should definitely be the goal of any Software-as-a-Service (SaaS) or Subscription business (any business, probably). That said, generating more revenue and higher margins aren’t the only … [Continue reading]

Average Success per Customer?

In a very interesting discussion about SaaS Metrics — specifically Average Revenue Per Customer -because I’m all about Customer Success, the notion of an “Average Success per Customer” was floated by Joseph Bentzel on Growthackers. Well, we already … [Continue reading]

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