Having personally helped hundreds of Software-as-a-Service (SaaS) companies scale their businesses over the last 5 years through my SaaS consulting company Sixteen Ventures, I can say in all honestly that being truly focused on Customer Success is the key to creating real business value in 2014 and going forward.
Growth Hacking is all the rage in Silicon Valley and with SaaS and tech companies around the world.
It’s even started to take hold outside of what would be considered pure tech companies.
Because of that, I’ve been talking a lot about Growth Hacking… but as I said on Twitter the other day, I didn’t suddenly jump on the Growth Hacking bandwagon… it just turns out what I’ve been doing for 7 years (5 years next month under the Sixteen Ventures banner) has a name… and as of right now, that name is Growth Hacking.
Have you ever been poking around in your email marketing provider's dashboard and found the list of Unconfirmed Subscribers and wondered what to do about it? Well, if you found it you probably just clicked on "Send Confirmation Again" without … [Continue reading]
Why do successful people seem to get more than other people? Why do they get the perks? Why do they get the clients? It's super simple... … [Continue reading]
We know the historical definition of crazy, right? It's when you keep doing the same thing over and over but expect different results each time. Yeah, that's crazy. That's actually insane, but I don't believe it's the typical way people … [Continue reading]
I've been posting some awesome stuff over on the Sixteen Ventures blog, including a two-part series called 100 Places to Promote Your SaaS App and videos from a class I did in 2011 called Beta Testing & Pricing: How to avoid the pitfalls of … [Continue reading]
"A goal properly set is halfway reached." - Zig Ziglar I always ask the Founders and Executives of the Software-as-a-Service (SaaS) companies - and other Entrepreneurs - that I work with this simple question: "what's your goal?" Sometimes … [Continue reading]
It's not your price that they object to... it's the value they don't like There are times where the price - the number - is so out of whack with the reality of the market that no matter how valuable you make your offering seem, they simply … [Continue reading]
Since I work with so many different companies around the world, I get to be around a lot of really smart people. Not just the company Executives, but the Engineers, Designers, Sales and Marketing pros... ...I've yet to run into someone that … [Continue reading]
Always look for customer behaviors that you can leverage to increase Customer Lifetime Value I'm writing this at 30,000 feet on a plane headed to San Diego. I'm crammed into a tiny seat with a completely inadequate amount of space to use my … [Continue reading]