Most companies still treat expansion like a job for Sales:Campaigns. Funnels. Quotas. Pitches. Pressure. But here’s the truth:You don’t need a salesperson to drive expansion—just like you don’t need to be a developer to build apps anymore. AI made software creation accessible to anyone with an idea. That’s called vibe coding—describe what you want, and the system builds it. It’s fast, frictionless, and doesn’t require traditional expertise. Expansion should feel the same. We call that...
4 days ago • 1 min read
I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...
9 days ago • 1 min read
I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...
11 days ago • 1 min read
Every customer either expands or drifts toward churn. If you’re not engineering revenue growth, you’re just managing decline. 📌 See how one SaaS company stopped leaving expansion to chance—and unlocked $1.6M in ARR in a single quarter! 📩 Download the PDF Case Study here. 🔥 Already have it? Read it. Then ask yourself: Are you doing this in your business? 📅 Book a call—let’s see if I can help you unlock revenue growth in Q2. I have limited availability. Don’t wait. Have a great weekend ~...
13 days ago • 1 min read
Every SaaS company celebrates a closed deal. ❌ They ring the bell. ❌ They update the leaderboard. ❌ They high-five and move on to the next new logo. But the best SaaS companies celebrate revenue acquisition, not just customer acquisition. 🚀 They don’t see closing a deal as the finish line.🚀 They see it as the starting point. They understand that if you don’t systematically grow the value of every customer, you’re just managing decline. And that’s how companies fall into the churn trap. But...
16 days ago • 1 min read
Every SaaS company tracks churn like a hawk. But the smartest, fastest-growing SaaS companies track something even more important: The revenue they should be making—but aren’t. I bet in your company right now: If a customer cancels, it’s a crisis. Everyone reacts. If a customer never expands, no one even notices. 📉 That’s Invisible Revenue Churn. Revenue that should be in your bank account and factored into your company’s valuation—but isn’t. It’s not just missed upsell opportunities—it’s a...
18 days ago • 1 min read
Look at this response I got from a SaaS CEO after sending yesterday’s email about the $1.6M ARR in 90-days case study: "Lincoln, I've followed you for years, and I respect what you do. But this is either the biggest load of shit I’ve ever seen, or it’s fucking genius. Your reputation is stellar, and you’ve never steered us wrong. But to say I’m skeptical is an understatement." Um, language. But I get it. We’ve been conditioned to believe expansion is slow, incremental, and unpredictable. It’s...
21 days ago • 1 min read
Most revenue leaders wouldn’t ignore their net-new pipeline—so why do they ignore expansion? They assume expansion is slow, just “long-term” revenue. They’re wrong. The best revenue leaders know expansion can drive immediate impact. That’s why I put together this case study PDF for you:📥 How One CRM Vendor Unlocked $1.6M ARR in 90 Days—Without Relying on Net-New Sales Check it out. Then Book a Call with Me and let’s install this growth engine in your business to drive revenue in Q2. Talk...
22 days ago • 1 min read
My new book, Maximizing Lifetime Value, will change how you think about revenue growth—forever. 📌 Go to the sales page now, so you can:✅ Watch my welcome video – See why this book is a game changer✅ Listen to the deep-dive podcast – Get the big ideas in minutes✅ Read the first part of the book – See for yourself✅ Buy the full book & get instant access Do this, and change your business forever. ~ Lincoln BTW: You’ll get the polished digital version when it’s officially published. This is the...
about 2 months ago • 1 min read