Upsell Myth #1: Wait until Churn < 10%
|
Don’t worry about upsells until churn is below 10%? Really? No, this mindset limits growth and stifles potential. Unless your environment is overtly customer-negative and you have massive churn across your entire customer base, you don’t need to hit some mythical churn threshold before upselling. Yes, address churn where it’s an issue, but also recognize that some customers are progressing and ready for expansion NOW. Here’s the truth:
By upselling to those ready customers, you can offset churn and achieve NRR over 100%, sustaining and even growing your business while keeping valuations high. Remember, it’s not about waiting for perfect conditions. It’s about recognizing and seizing opportunities for your customers to expand where they need to. Have a great week, ~ Lincoln BTW: I help SaaS companies maximize LTV through customer-centric Upselling on a performance basis. If what we do doesn't result in expansion revenue from your existing customers, I don't get paid. Interested in my help? Let me know by replying with details about your company, your KPIs, and why now is the time for my help, and we'll set up a time to chat. |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Not everyone can afford—or wants—a coach. But they still want guidance and answers. That’s why so many people turn to ChatGPT. The problem? Raw ChatGPT is trained on "high-authority," publicly available content, not necessarily high-quality content. And it’s definitely not trained on LTV:Max—my private library of proven methodologies, playbooks, frameworks, and strategies for maximizing Customer Lifetime Value (LTV). Until now. With LTVMax.ai, you get a ChatGPT AI model trained on everything...
Whoops. If you tried to access the LTVMax.ai Sales Assist chatbot today you probably got a 403 Forbidden error. It was a DNS masking issue. This didn't affect provisioned LTVMax.ai chatbots, only the sales agent. If you'd like to chat with the Sales Assist bot - which a couple thousand people attempted to do earlier - then you can access it here. It's never smooth getting something like this off the ground... especially when I mess with DNS settings in the middle of the night. ~ Lincoln BTW:...
Yesterday, I introduced you to LTVMax.ai—a 24/7 Growth Coach powered by my latest methods, frameworks, strategies, and insights. On Day 1, the Sales Assist chatbot saw incredible engagement. People asked about: Making meetings more effective Saving at-risk customers Orchestrating upsell opportunities Scaling CS teams Improving email outreach What stood out? How clearly the chatbot showed how LTVMax.ai will help tackle those challenges and turn opportunities into outcomes. If you didn’t know...