Predicting (and Preventing) Churn [podcast]


This week's Impact Weekly podcast episode is up (Listen here or on Spotify or Apple) and in it, Johan and I answer a variety of questions about Churn, including:

  • What are the key indicators for predicting churn in advance?
  • How to prevent churn when you have no control over price rises (set by head office)
  • Is there a particular NRR %, or threshold below 100% NRR that would be a particular alarm bell for you? Is there a tolerance that you'd expect to see in B2B SaaS?
  • And more!

We give some VERY actionable advice so you'll definitely want to check out this week's episode here (or on Spotify or Apple)..

~ Lincoln

BTW: The opposite of Churn is Retention, and if you want to know how to better retain your customers, our 2-week Retention Training program that starts next Monday, June 17, 2024 is for you.

Learn more about the program and sign-up here.

Lincoln Murphy

I help SaaS companies Maximize LTV through Customer-centric Upselling

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Our next Customer Onboarding training starts on Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management Time...

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