ChatGPT vs. "AI" software (important)


I've heard from CSMs, Enablement, and Ops people that they don't need ChatGPT because they use an AI writer or Email assistant like Jasper, Copy, Lavender, or something built into their CRM, Engagement, or CS tool.

In this new post, I tell you what I've told them about the difference between those AI tools and ChatGPT... and why understanding this really matters.

TL;DR - "AI" software just sends prompts to GPT via API and you can write better prompts yourself directly in ChatGPT.

Use our Prompt Engineering course to help you do that, faster.

~Lincoln

BTW: Remember, in Customer Success, content creation is just one use case for generative AI.

While our Prompt Engineering for Customer Success course covers standard generative AI use cases like email writing and content creation, I believe ChatGPT will have a truly transformative impact on the daily lives of CS pros through:

  • More effectively preparing for meetings
  • Brainstorming objections, goals, etc.
  • Customer Language analysis
  • Data transformation

And so much more.

Whether you buy our course or not, please don't ignore the impact that ChatGPT can have on you, your team, and your customers.

Lincoln Murphy

I help SaaS companies Maximize LTV through Customer-centric Upselling

Read more from Lincoln Murphy

Don’t worry about upsells until churn is below 10%? Really? No, this mindset limits growth and stifles potential. Unless your environment is overtly customer-negative and you have massive churn across your entire customer base, you don’t need to hit some mythical churn threshold before upselling. Yes, address churn where it’s an issue, but also recognize that some customers are progressing and ready for expansion NOW. Here’s the truth: Even with higher churn in some cohorts, you have other...

Our 2-week Retention training and certificate program starts on Monday, June 17, 2024. Our first live session is on Tuesday. This program is so unique because we take a different approach to Customer and Revenue retention. We focus on the differences between Proactive and Reactive Retention, how to move from the latter to the former through better prioritization, orchestration, and directing limited resources to higher-percentage activities. This program is practical in every sense of the...

This week's Impact Weekly podcast episode is up (Listen here or on Spotify or Apple) and in it, Johan and I answer a variety of questions about Churn, including: What are the key indicators for predicting churn in advance? How to prevent churn when you have no control over price rises (set by head office) Is there a particular NRR %, or threshold below 100% NRR that would be a particular alarm bell for you? Is there a tolerance that you'd expect to see in B2B SaaS? And more! We give some VERY...