ChatGPT vs. "AI" software (important)
I've heard from CSMs, Enablement, and Ops people that they don't need ChatGPT because they use an AI writer or Email assistant like Jasper, Copy, Lavender, or something built into their CRM, Engagement, or CS tool.
In this new post, I tell you what I've told them about the difference between those AI tools and ChatGPT... and why understanding this really matters.
TL;DR - "AI" software just sends prompts to GPT via API and you can write better prompts yourself directly in ChatGPT.
Use our Prompt Engineering course to help you do that, faster.
~Lincoln
BTW: Remember, in Customer Success, content creation is just one use case for generative AI.
While our Prompt Engineering for Customer Success course covers standard generative AI use cases like email writing and content creation, I believe ChatGPT will have a truly transformative impact on the daily lives of CS pros through:
- More effectively preparing for meetings
- Brainstorming objections, goals, etc.
- Customer Language analysis
- Data transformation
And so much more.
Whether you buy our course or not, please don't ignore the impact that ChatGPT can have on you, your team, and your customers.
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
TL;DR: Join us for Introduction to Agentic Workflows for Customer Success on Wednesday, March 25, 2026 at 12PM Eastern. There's a lot of hype around this topic, but honestly... some of it is earned. This is game-changing stuff... but only if you use it the right way. Learn more and sign-up here.Everyone is talking about AI agents. Your leadership is asking about them. Vendors are pitching them. And if you're being honest, you're not totally sure what any of it actually means for you and your...
While SaaS stocks got destroyed because of the threat of AI, we were spinning up AI agents at ListKit that make our team 5x more productive. We have Agentic workflows that literally do work for our customers they can't and don't want to do themselves allowing us to open up an entirely new revenue stream. We pivoted our underlying infrastructure to optimize for AI, which unlocked customer-facing product enhancements we couldn't have shipped before. Our customers are getting better results....
It's Friday. Somewhere right now, one of your customers is looking at what they pay you every month, looking at what they actually use, and thinking: "I could just vibe code this on Lovable this weekend." But here's the thing. Most of them don't actually want to. They don't want the headache. They don't want to maintain it. They don't want to be the person who ripped out a working tool and replaced it with something they duct-taped together in Claude over a weekend. They just want you to know...