You need this new book on Scaling Revenue


My new book, Maximizing Lifetime Value, will change how you think about revenue growth—forever.

📌 Go to the sales page now, so you can:
Watch my welcome video – See why this book is a game changer
Listen to the deep-dive podcast – Get the big ideas in minutes
Read the first part of the book – See for yourself
Buy the full book & get instant access

Do this, and change your business forever.

~ Lincoln

BTW: You’ll get the polished digital version when it’s officially published. This is the pre-release—the layout, design, and title may change, but the content is the game-changer.

This isn’t an evolution—it’s a revolution in how companies grow.

👉 Preview & buy it now.

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Lincoln Murphy

I help SaaS companies Maximize LTV through Customer-centric Upselling

Read more from Lincoln Murphy

I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...

I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...

Every customer either expands or drifts toward churn. If you’re not engineering revenue growth, you’re just managing decline. 📌 See how one SaaS company stopped leaving expansion to chance—and unlocked $1.6M in ARR in a single quarter! 📩 Download the PDF Case Study here. 🔥 Already have it? Read it. Then ask yourself: Are you doing this in your business? 📅 Book a call—let’s see if I can help you unlock revenue growth in Q2. I have limited availability. Don’t wait. Have a great weekend ~...