"We'll just use Claude, bro."


That sentence should terrify every SaaS company on the planet right now.

And the stock market just proved it.

Last week, $300 billion in value got wiped from software stocks in two days. Figma. Salesforce. ServiceNow. Adobe. LegalZoom. All hammered.

This wasn't from a bad earnings report. Revenue at most of these companies is still strong. The market didn't punish their performance.

It punished their future value. It looked at what AI can do right now, today, and said: we don't believe these businesses will matter the same way in five years.

And your customers are already thinking that, too.

That legal research tool you sell? "We'll just use Gemini."
That analytics dashboard? "We'll just use ChatGPT."
That workflow automation platform? "We'll just use openclaw."
That content tool? That reporting layer? That entire category of software you've built your company around?

"We'll just use Claude, bro."

They might be wrong. For now. But that's not the point. The point is they're already saying it. And once a customer believes they can replace you with a general-purpose AI tool, your renewal conversation just changed completely. You're no longer proving value. You're defending your existence.

If you're running CS, CX, or you're a CEO of a SaaS company, this is the fight that just landed on your desk. Whether you wanted it or not.

That's what Johan Nilsson and I are going live to talk about on February 18th.

The NRR Battle of 2026. What actually changed. Why NRR is about to get brutally harder. And what you need to do right now before your customers start saying that sentence to your face.

This isn't a polished webinar. It's a live conversation. Bring your questions. Bring the stuff keeping you up at night.

Join us live on Feb 18th →

~ Lincoln

...

Lincoln Murphy

I help SaaS companies Maximize LTV through Customer-centric Upselling

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