Upselling for CSMs starts Monday
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Our Customer-centric upselling (Expansion) training and certificate program starts on Monday, 27 May, 2024. Whether you're a Head of CS looking to better position your CS org (i.e. as a driver of significant revenue growth) or you're a CSM that's tasked with getting customers to buy more, this course is for you. This is my favorite of the programs we offer at Impact Academy because we share with you the real "secrets" of exponential growth from World-class CS orgs. We'll show you exactly how to 2x, 3x, 5x... (or more!) the value of a customer over their lifetime with you. Learn more about this program and sign-up here. ~Lincoln BTW: A large percentage of sign-ups for our programs happen at the last minute. Our Impact Academy programs are a combination of on-demand and live sessions via Zoom. Even though this is a "virtual" program, space is limited due to the interactive nature of our live sessions. So please, if you intend to participate, take immediate action to ensure a spot is available. Learn more and sign-up here. ... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
November 18-20 in Kelowna, BC, Canada. This intensive is designed for SaaS companies ready to integrate AI into their growth strategy. Over two days, we'll explore how AI is transforming the five growth levers: product, marketing, customer success, sales, and leadership. I'll be leading the session on AI-first Customer Success Management—with practical, actionable strategies you can implement now, plus a roadmap for scaling over time. You'll leave with a clear operating model for your next...
On Monday, you find out. Join our Head of CS training starting October 20, 2025. This is one of the most impactful programs we offer because it focuses on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to leverage to drive real business impact. Our live sessions are going to focus on the big shifts AI is having on everything we do in Customer Success. While the core, underlying principles of building, running, and scaling a CS org...
Trying to get customers to execute perfectly when they don't have experience, expertise, or even the desire to do so. Yet, we've designed our entire operation and organization to try to make this work. We've created a profession and discipline around this. That's insane if you think about it. I remember way back in 2012 when I was working with email marketing platforms. Customers would churn from one provider to another looking for better results. But the problem wasn't the platform. It was...