You Need to Stop the Bleeding—Now
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Those customers about to churn in Q1? Customer Success won’t save them. It’s too late for that. CS works when you set customers up for success from day one—through a seamless handoff from Sales, proper onboarding, and continuous engagement tied to their goals. That’s what leads to retention and drives LTV and NRR growth. But for whatever reason, that stuff didn't happen in 2024… and now Q1 2025 is here, and it’s going to be bad if you don't do something. Forget the ideal: you need urgent tactics that keep customers from leaving. You need to protect revenue—and possibly your job. I hate that we’re in this spot, but reality doesn’t care. Listen, I talk a lot about proactive, customer-centric growth. But in truth, I spend a huge chunk of my time helping companies save at-risk customers. I help them take this low-percentage play—last-minute saves—and turn it into something that works. On January 15, I’m hosting a Zoom workshop— two sessions covering most time zones —showing exactly how I do it. It’s not pretty, and you might hate it. But it works, and right now, you need it. Welcome to 2025. —Lincoln P.S. Got a team of 5 or more who should attend? Email me and let’s talk. .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...
I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...
Every customer either expands or drifts toward churn. If you’re not engineering revenue growth, you’re just managing decline. 📌 See how one SaaS company stopped leaving expansion to chance—and unlocked $1.6M in ARR in a single quarter! 📩 Download the PDF Case Study here. 🔥 Already have it? Read it. Then ask yourself: Are you doing this in your business? 📅 Book a call—let’s see if I can help you unlock revenue growth in Q2. I have limited availability. Don’t wait. Have a great weekend ~...