Who owns Advocacy in your company?
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Can you tell me who owns (i.e. controls, operationalizes, coordinates, and executes) advocacy programs in your company? I put together a little survey on LinkedIn if you want to answer there. Or you can just reply to this email with who owns it (Marketing, Sales, CS, other?) I'll share the results with you. Thanks! ~ Lincoln BTW: If no one owns it, or ownership is spread across departments, or you don't have a formal Advocacy program, let me know in the comments on that LinkedIn post or in your email reply. |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Our completely revamped 3-week CS Leadership: Strategy & Scaling program kicks off this Monday, 7th October. This is one of the most impactful programs we offer because it goes beyond theory, focusing on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to master to drive real business impact. We’ll dig into aligning with your company’s high-level objectives (NRR, LTV, etc.), building a high-performing team, and ensuring your Org and...
Our completely revamped 3-week CS Leadership: Strategy & Scaling program kicks off next week, 7th October. This is one of the most impactful programs we offer because it goes beyond theory, focusing on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to master to drive real business impact. We’ll dig into aligning with your company’s high-level objectives (NRR, LTV, etc.), building a high-performing team, and ensuring your Org and...
I'm on a flight to San Francisco and the person to my left is talking to their colleague trying to find a time for both of them to meet with a customer. I glanced over and saw their calendar and... OMG! Back to back to back meetings, all day, every day. Completely full. Unsustainable. Even worse, it really seemed to be a source of pride for them. Now, I don't know the nature of their business and I didn't keep looking - I got a sense of it and I looked away - but their calendar looked just...