Weaponized Incompetence


In this week's episode of Impact Weekly, Johan and I talk about how your customers get you to do things for them by faking incompetence... and how you can avoid or fix this when (not if) it comes up in your world.

Listen to this week's episode here (or on Spotify or Apple)

Have a great weekend!

~ Lincoln

BTW: Our next two Impact Academy programs start on 27-May and are:

Customer-centric Automations - All about Digital Customer Success, Tech Touch, PLG, etc. We cover how to leverage technology to scale your customer engagement across all of your customer segments, regardless of coverage model. Heads of CS, CSMs, Ops, and Enablement folks should attend.

The Expansion Program - Additional revenue from existing customers should be the most predictable new revenue in the company, and in many cases should exceed revenue brought in by new business sales. This program shows you how to make that happen in a totally customer-centric way, without turning your CSMs into salespeople or SDRs. Heads of CS, CSMs, AMs, and anyone responsible for upselling should attend.

Lincoln Murphy

I help SaaS companies Maximize LTV through Customer-centric Upselling

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