Weaponized Incompetence
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In this week's episode of Impact Weekly, Johan and I talk about how your customers get you to do things for them by faking incompetence... and how you can avoid or fix this when (not if) it comes up in your world. Listen to this week's episode here (or on Spotify or Apple) Have a great weekend! ~ Lincoln BTW: Our next two Impact Academy programs start on 27-May and are: Customer-centric Automations - All about Digital Customer Success, Tech Touch, PLG, etc. We cover how to leverage technology to scale your customer engagement across all of your customer segments, regardless of coverage model. Heads of CS, CSMs, Ops, and Enablement folks should attend. The Expansion Program - Additional revenue from existing customers should be the most predictable new revenue in the company, and in many cases should exceed revenue brought in by new business sales. This program shows you how to make that happen in a totally customer-centric way, without turning your CSMs into salespeople or SDRs. Heads of CS, CSMs, AMs, and anyone responsible for upselling should attend. |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
My new book, Maximizing Lifetime Value, will change how you think about revenue growth—forever. 📌 Go to the sales page now, so you can:✅ Watch my welcome video – See why this book is a game changer✅ Listen to the deep-dive podcast – Get the big ideas in minutes✅ Read the first part of the book – See for yourself✅ Buy the full book & get instant access Do this, and change your business forever. ~ Lincoln BTW: You’ll get the polished digital version when it’s officially published. This is the...
The "UI Sludge" tactics to Deflect, Distract, and Delay cancellations sparked interest during the Customer Save workshop—but applying them to higher-touch B2B Enterprise without in-app cancel flows left some scratching their heads. To clear this up, I created Applying Cancel Sludge in B2B Enterprise—a guide showing exactly how to make this work in your context. You’ll get this new guide along with: The full 2-hour workshop replay 45-min Q&A How to Save Customers eBook (20 pages) Example...
TL;DR - You missed the "Save Customers" workshop. Buy the workshop replay here. You'll get instant access. Stop churn in Q1! The two “Save Customers” workshops were packed with high-impact, no-nonsense tactics to stop churn in Q1. We spent two hours breaking down actionable strategies and another 45 minutes in Q&A to tackle real-world challenges. And you missed it. I showed how a single system-generated email can trigger cancellations—and exactly how to fix your cancel flow to stop churn. We...