Tired of chasing at-risk customers? (fix that)
Are you stuck in that terrible cycle of trying to save customers from churning instead of actually working to make them successful in the first place, only to have more customers become at-risk?
I hope not, but if you are, in this week's episode of Impact Weekly, Johan and I talk about how to move from Reactive Retention to Proactive.
Listen to this week's episode here.
~ Lincoln
BTW: This week's episode does a good job of laying out what's required to make the shift from Reactive to Proactive retention, but if you want to deep-dive on this - and all things customer and revenue retention - our 2-week Impact Academy Retention training and certificate program is for you.
The program starts next Monday, September 25, 2023, and it's filling-up fast.
Learn more and sign-up here.
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Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Don’t worry about upsells until churn is below 10%? Really? No, this mindset limits growth and stifles potential. Unless your environment is overtly customer-negative and you have massive churn across your entire customer base, you don’t need to hit some mythical churn threshold before upselling. Yes, address churn where it’s an issue, but also recognize that some customers are progressing and ready for expansion NOW. Here’s the truth: Even with higher churn in some cohorts, you have other...
Our 2-week Retention training and certificate program starts on Monday, June 17, 2024. Our first live session is on Tuesday. This program is so unique because we take a different approach to Customer and Revenue retention. We focus on the differences between Proactive and Reactive Retention, how to move from the latter to the former through better prioritization, orchestration, and directing limited resources to higher-percentage activities. This program is practical in every sense of the...
This week's Impact Weekly podcast episode is up (Listen here or on Spotify or Apple) and in it, Johan and I answer a variety of questions about Churn, including: What are the key indicators for predicting churn in advance? How to prevent churn when you have no control over price rises (set by head office) Is there a particular NRR %, or threshold below 100% NRR that would be a particular alarm bell for you? Is there a tolerance that you'd expect to see in B2B SaaS? And more! We give some VERY...