HEADS UP - On 4-Sept, I'm doing a masterclass on making your meetings FAR more efficient and effective. Learn more and sign-up here.

As I've been saying, meetings are the most expensive activity in Customer Success Management, yet we often overlook their true cost. If we understood this better, we’d have far fewer unproductive meetings.

There are three types of costs associated with meetings.

The first type was Direct Cost, or the cost of the CSM or other contributor's time, including the meeting itself, plus prep and follow-up.

The second, often completely hidden type is:

Opportunity Cost: Every minute spent on a call with one customer is time you can't spend with other customers, engage customers asynchronously, create self-service content, or focus on higher-impact activities. This cost may not always be (easily) quantifiable, but it's very real.

On Friday I'll share the third - another hidden cost - type with you.

But remember, Direct and Opportunity costs also exist for your customers!

When they decline, cancel, or no-show, it's because they don’t think the meeting will be valuable enough to offset the Direct and Opportunity cost of attending.

Let’s ensure your meetings are so powerful that customers are eager to attend every time.

On Wednesday, September 4, 2024, I’m hosting a Customer Engagement Masterclass on Powerful Meetings. I’ll cover everything you need to make your meetings more effective and efficient.

And to make sure you can attend live, I'm doing two sessions - early and late.- that should cover most time zones. Kind of.

Early Bird Pricing: $100 for the first 50 sign-ups (regular price $250).
You’ll gain enough efficiency during the workshop itself to offset the cost of attending!

​See the agenda and sign-up here. It's a google doc. If you need a fancy landing page, you won't like the workshop.

Don't wait—the discount ends after 50 spots.
~Lincoln

BTW: Get ready, because I'm going to talk about meetings until we do this workshop. So if you've got meetings down and just can't improve, you may want to unsubscribe or mute me.

But if you recognize your meetings could be better, consume what I share and come to the workshop on 4-Sept.

You, your manager, your team, and most importantly your customers will thank you.

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