HEADS UP! - On 4-Sept, I'm doing a masterclass on making your meetings FAR more efficient and effective. Learn more and sign-up here. Meetings are the most expensive activity in Customer Success Management, yet we often overlook their true cost. If we better understood their cost, we’d have far fewer unproductive meetings. There are three types of costs associated with meetings. The first type is: Direct Cost: This is the actual cost of your CSMs' and other contributors' time on the call. Most CS orgs don't calculate this, but if you knew each meeting cost $200 (for example), you'd ensure it was productive. Right? On Wednesday I'll share the second cost type with you. But remember, these costs also exist for your customers! When they decline, cancel, or no-show, it's because they don’t think the meeting will be valuable enough to offset the direct cost of attending. So let’s make sure your meetings are so powerful that customers are eager to attend every time. On Wednesday, September 4, 2024, I’m hosting a Customer Engagement Masterclass on Powerful Meetings. I’ll cover everything you need to make your meetings more effective and efficient. And to make sure you can attend live, I'm doing two sessions - early and late.- that should cover most time zones. Kind of. Early Bird Pricing: $100 for the first 50 sign-ups (regular price $250). See the agenda and sign-up here. It's a google doc. If you need a fancy landing page, you won't like the workshop. Don't wait—the discount ends after 50 spots. BTW: Get ready, because I'm going to talk about meetings until we do this workshop. So if you've got meetings down and just can't improve, you may want to unsubscribe or mute me. But if you recognize your meetings could be better, consume what I share and come to the workshop on 4-Sept. You, your manager, your team, and most importantly your customers will thank you. ... |
I help SaaS companies Maximize LTV through Customer-centric Upselling
Introducing LTVMax.ai: Your new CS & Growth Coach! I'll let the LTVMax.ai Sales Assist Agent answer your questions. You can watch an overview video and subscribe from there, too. Look, the reality is as we go into 2025, is that everyone goes to ChatGPT for answers. The problem is that ChatGPT, Gemini, and Claude are all trained on publicly available sources. And, at least when it comes to CS, Revenue Growth, Customer Engagement, Upselling, and so many other things we need help with, the...
Our Expansion (customer-centric upselling) training and certificate program starts next Monday, December 2, 2024. This is my favorite of the programs we offer at Impact Academy because we share with you the real "secrets" of exponential growth from World-class CS orgs, like: How to do Expansion Forecasting Leveraging the power of Orchestration Why CSQLs and Quotas hurt growth The true role of CS in Expansion Why Sales should stay in its lane And so much more! Whether you're a Head of CS...
Want to make sure you hit your KPIs in 2025? Or that you make the right moves to boost your career next year? I can help you! I've helped professionals - Revenue Leaders, CS Leaders, CSMs, AMs, etc. - from Canva to Workday - hit and exceed their goals, both in their roles and in their careers. And I can do the same for you. To make working together the easiest decision you'll make, I've created my most generous coaching offer ever, specifically designed to help you achieve your goals in 2025....