HEADS UP! - On 4-Sept, I'm doing a masterclass on making your meetings FAR more efficient and effective. Learn more and sign-up here.

Meetings are the most expensive activity in Customer Success Management, yet we often overlook their true cost.

If we better understood their cost, we’d have far fewer unproductive meetings.

There are three types of costs associated with meetings. The first type is:

Direct Cost: This is the actual cost of your CSMs' and other contributors' time on the call. Most CS orgs don't calculate this, but if you knew each meeting cost $200 (for example), you'd ensure it was productive. Right?

On Wednesday I'll share the second cost type with you.

But remember, these costs also exist for your customers!

When they decline, cancel, or no-show, it's because they don’t think the meeting will be valuable enough to offset the direct cost of attending.

So let’s make sure your meetings are so powerful that customers are eager to attend every time.

On Wednesday, September 4, 2024, I’m hosting a Customer Engagement Masterclass on Powerful Meetings. I’ll cover everything you need to make your meetings more effective and efficient.

And to make sure you can attend live, I'm doing two sessions - early and late.- that should cover most time zones. Kind of.

Early Bird Pricing: $100 for the first 50 sign-ups (regular price $250).
You’ll gain enough efficiency during the workshop itself to offset the cost of attending!

​See the agenda and sign-up here. It's a google doc. If you need a fancy landing page, you won't like the workshop.

Don't wait—the discount ends after 50 spots.
~Lincoln

BTW: Get ready, because I'm going to talk about meetings until we do this workshop. So if you've got meetings down and just can't improve, you may want to unsubscribe or mute me.

But if you recognize your meetings could be better, consume what I share and come to the workshop on 4-Sept.

You, your manager, your team, and most importantly your customers will thank you.

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