the secret to Product-led Growth (what?)
Product-Led Growth (PLG) is one of the most popular go-to-market motions in SaaS.
Canva. Atlassian. Slack. Calendly. Aha!
Billions in market value and it was just their great product that did it.
Right?
No. A great (relative) product is table stakes.
What each of those companies used to drive growth was... email! (yep, even Slack!).
PLG should be called ELG: Email-led Growth!
But, wait. Email isn't cool. No. But you know what is cool? Billions in market value.
For PLG companies, email powers their Free Trial, Sales Assist, Onboarding, Engagement, and Expansion.
Email also powers RevOps, GTM, and Customer Success teams in companies of all types around the world.
And this is why I created my (newly renamed) Email Engagement Formula course.
I didn't make it because I'm trying to get you to think email is cool.
I made it because if you rely on email to drive growth and revenue, you better get it right.
~Lincoln
BTW: Email is super-interesting because of how it is structured and how inboxes currently function. We have more opportunity with the subject + preheader to get attention, and some room to engage in the message body.
While the structure is different for Whatsapp, SMS, In-app Chat, LinkedIn messages, etc. so much of what I cover in the Email Engagement Formula course is transferable to other modalities.
But let's face it... email is probably your primary engagement channel. So get it right.
....
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Don’t worry about upsells until churn is below 10%? Really? No, this mindset limits growth and stifles potential. Unless your environment is overtly customer-negative and you have massive churn across your entire customer base, you don’t need to hit some mythical churn threshold before upselling. Yes, address churn where it’s an issue, but also recognize that some customers are progressing and ready for expansion NOW. Here’s the truth: Even with higher churn in some cohorts, you have other...
Our 2-week Retention training and certificate program starts on Monday, June 17, 2024. Our first live session is on Tuesday. This program is so unique because we take a different approach to Customer and Revenue retention. We focus on the differences between Proactive and Reactive Retention, how to move from the latter to the former through better prioritization, orchestration, and directing limited resources to higher-percentage activities. This program is practical in every sense of the...
This week's Impact Weekly podcast episode is up (Listen here or on Spotify or Apple) and in it, Johan and I answer a variety of questions about Churn, including: What are the key indicators for predicting churn in advance? How to prevent churn when you have no control over price rises (set by head office) Is there a particular NRR %, or threshold below 100% NRR that would be a particular alarm bell for you? Is there a tolerance that you'd expect to see in B2B SaaS? And more! We give some VERY...