Outcomes > Meetings (calendar chaos)


I'm on a flight to San Francisco and the person to my left is talking to their colleague trying to find a time for both of them to meet with a customer.

I glanced over and saw their calendar and... OMG!

Back to back to back meetings, all day, every day. Completely full.

Unsustainable. Even worse, it really seemed to be a source of pride for them.

Now, I don't know the nature of their business and I didn't keep looking - I got a sense of it and I looked away - but their calendar looked just like a typical CSM's.

For WAY too many CSMs (because of misguided leadership; not the CSM's fault), customer meetings are the Value Metric. They're THE Operational Metric. They're often the Performance Metric.

But they shouldn't be. Meetings are just a means to an end.

Too many meetings just aren't necessary, and the ones that are necessary, are generally executed poorly.

I'll show you how to have super-productive meetings in my Customer Engagement Masterclass: Powerful Meetings on 4-Sept. (Only 5 Early Bird spots remain).

~ Lincoln

BTW: In the Masterclass, I'll also show you how to eliminate unnecessary meetings and how to organize your calendar so you're in control and not... *gestures wildly* ... literally everything and everyone else.

...

Lincoln Murphy

I help SaaS companies Maximize LTV through Customer-centric Upselling

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