I'm on a flight to San Francisco and the person to my left is talking to their colleague trying to find a time for both of them to meet with a customer. I glanced over and saw their calendar and... OMG! Back to back to back meetings, all day, every day. Completely full. Unsustainable. Even worse, it really seemed to be a source of pride for them. Now, I don't know the nature of their business and I didn't keep looking - I got a sense of it and I looked away - but their calendar looked just like a typical CSM's. For WAY too many CSMs (because of misguided leadership; not the CSM's fault), customer meetings are the Value Metric. They're THE Operational Metric. They're often the Performance Metric. But they shouldn't be. Meetings are just a means to an end. Too many meetings just aren't necessary, and the ones that are necessary, are generally executed poorly. I'll show you how to have super-productive meetings in my Customer Engagement Masterclass: Powerful Meetings on 4-Sept. (Only 5 Early Bird spots remain). ~ Lincoln BTW: In the Masterclass, I'll also show you how to eliminate unnecessary meetings and how to organize your calendar so you're in control and not... *gestures wildly* ... literally everything and everyone else. ... |
I help SaaS companies Maximize LTV through Customer-centric Upselling
Our 2-week Lifecycle Success & Retention Planning training and certificate program starts this Monday, November 11, 2024. Learn more and sign-up here. This program for CSMs is all about engaging customers across lifecycle stages to ensure success and drive retention. This program will cover: Ongoing Goal Discovery Meeting Prep and Brainstorming How to use Progress Milestones Objection Handling Joint Accountability Retention Strategies and Tactics And so much more! Our Impact Academy programs...
TL;DR: I just launched my newest course Powerful Meetings: From Routine to Results. The first 50 sign-ups get it for 50% off (save $100!). Learn more and claim that discount here. Code: 50FOR50 Meetings are the most expensive thing we do in Customer Success—both in actual and opportunity cost—yet most of them are a waste of those resources. If you’ve mastered meetings—getting attendees interested, setting up agendas, using async carve outs, self-service deflection, and ensuring proper...
Our final 2-week virtual Customer Onboarding training program of 2024 starts on Monday, October 28. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics...