Outcomes > Meetings (calendar chaos)
|
I'm on a flight to San Francisco and the person to my left is talking to their colleague trying to find a time for both of them to meet with a customer. I glanced over and saw their calendar and... OMG! Back to back to back meetings, all day, every day. Completely full. Unsustainable. Even worse, it really seemed to be a source of pride for them. Now, I don't know the nature of their business and I didn't keep looking - I got a sense of it and I looked away - but their calendar looked just like a typical CSM's. For WAY too many CSMs (because of misguided leadership; not the CSM's fault), customer meetings are the Value Metric. They're THE Operational Metric. They're often the Performance Metric. But they shouldn't be. Meetings are just a means to an end. Too many meetings just aren't necessary, and the ones that are necessary, are generally executed poorly. I'll show you how to have super-productive meetings in my Customer Engagement Masterclass: Powerful Meetings on 4-Sept. (Only 5 Early Bird spots remain). ~ Lincoln BTW: In the Masterclass, I'll also show you how to eliminate unnecessary meetings and how to organize your calendar so you're in control and not... *gestures wildly* ... literally everything and everyone else. ... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Our completely revamped 3-week CS Leadership: Strategy & Scaling program kicks off this Monday, 7th October. This is one of the most impactful programs we offer because it goes beyond theory, focusing on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to master to drive real business impact. We’ll dig into aligning with your company’s high-level objectives (NRR, LTV, etc.), building a high-performing team, and ensuring your Org and...
Our completely revamped 3-week CS Leadership: Strategy & Scaling program kicks off next week, 7th October. This is one of the most impactful programs we offer because it goes beyond theory, focusing on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to master to drive real business impact. We’ll dig into aligning with your company’s high-level objectives (NRR, LTV, etc.), building a high-performing team, and ensuring your Org and...
HEADS UP - On 4-Sept, I'm doing a masterclass on making your meetings FAR more efficient and effective. Learn more and sign-up here. As I've been saying, meetings are the most expensive activity in Customer Success Management, yet we often overlook their true cost. If we understood this better, we’d have far fewer unproductive meetings. There are three types of costs associated with meetings. The first type was Direct Cost, or the cost of the CSM or other contributor's time, including the...