Outcomes > Meetings (calendar chaos)
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I'm on a flight to San Francisco and the person to my left is talking to their colleague trying to find a time for both of them to meet with a customer. I glanced over and saw their calendar and... OMG! Back to back to back meetings, all day, every day. Completely full. Unsustainable. Even worse, it really seemed to be a source of pride for them. Now, I don't know the nature of their business and I didn't keep looking - I got a sense of it and I looked away - but their calendar looked just like a typical CSM's. For WAY too many CSMs (because of misguided leadership; not the CSM's fault), customer meetings are the Value Metric. They're THE Operational Metric. They're often the Performance Metric. But they shouldn't be. Meetings are just a means to an end. Too many meetings just aren't necessary, and the ones that are necessary, are generally executed poorly. I'll show you how to have super-productive meetings in my Customer Engagement Masterclass: Powerful Meetings on 4-Sept. (Only 5 Early Bird spots remain). ~ Lincoln BTW: In the Masterclass, I'll also show you how to eliminate unnecessary meetings and how to organize your calendar so you're in control and not... *gestures wildly* ... literally everything and everyone else. ... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Want to make sure you hit your KPIs in 2025? Or that you make the right moves to boost your career next year? I can help you! I've helped professionals - Revenue Leaders, CS Leaders, CSMs, AMs, etc. - from Canva to Workday - hit and exceed their goals, both in their roles and in their careers. And I can do the same for you. To make working together the easiest decision you'll make, I've created my most generous coaching offer ever, specifically designed to help you achieve your goals in 2025....
Maximizing LTV means getting customers to stay longer and / or spend more, more often. Ideally all of that. With my LTV:Max Framework, we’ll pull the right levers—like Org Design, Operations, and the 3 Pillars of Growth: Acquire, Engage, Expand—to unlock scalable growth and maximize customer lifetime value. Here’s how we can work together: < $2.5M Revenue: Flat-rate coaching to help you implement LTV:Max. > $2.5M Revenue: Performance-based consulting—where I work with you and your team to...
Our 2-week Lifecycle Success & Retention Planning training and certificate program starts this Monday, November 11, 2024. Learn more and sign-up here. This program for CSMs is all about engaging customers across lifecycle stages to ensure success and drive retention. This program will cover: Ongoing Goal Discovery Meeting Prep and Brainstorming How to use Progress Milestones Objection Handling Joint Accountability Retention Strategies and Tactics And so much more! Our Impact Academy programs...