Objection! (how to break through)
Sometimes (quite often) customers get in their own way.
You ask them to do something that will help them achieve their goal and they refuse.
Wait, why? It's for their own good?!?
Luckily, there's a simple and powerful way to break through these customer objections.
Even more lucky? Johan and I introduce this concept - the Objection Breakthrough Formula - in this week's episode of our Impact Weekly podcast that just dropped today.
In this episode we tackle objections in the context of a CSM that's having excessive customer no-shows and reschedules, which generally boils down to:
- Poor positioning of the CSM in the customers' mind
- Lack of a well-defined goal discovery process
- Inability to effectively breakthrough customer objections
You know me. I'm humble. But this episode is awesome and you should definitely listen.
~Lincoln
BTW: Our next CSM training begins 22-May and is hyper-focused on the Success Plan.
This accelerated, in-depth 2-week program gives you the tools necessary to get your customer on the right path and ensures that's where they remain until they reach their goal.
This course specifically covers:
- Goal Discovery Framework
- Brainstorming Framework
- Progress Milestones
- Objection Breakthrough Formula
- Joint Accountability
- Social Proof
While the training is virtual - a mix of recorded content and live Zoom sessions - it's very interactive and hands-on, so space is necessarily limited.
Learn more and sign-up today.
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Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Our next Customer Onboarding training starts tomorrow, Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management...
Our next Customer Onboarding training starts on Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management Time...
TL;DR: We're running "Save Customers Now!" workshops again—PLG on April 15 and Enterprise on April 17. Stop churn immediately in Q2. I just got this email from a CS leader: "Lincoln, I'm freaking out. With everything going on—economic uncertainty, customers tightening budgets, chaos everywhere—churn is gonna hit us HARD in Q2. Are you doing another 'Save Customers' workshop soon? Fingers crossed." Bad news: I've heard similar messages from several CS leaders already. Good news: "Save...