Maximize LTV this summer
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This time of year Europe goes on summer vacation. So we put Impact Academy Premium Live trainings on hiatus starting in July for a couple of months and my clients in Sweden, Denmark, and Portugal pause our engagements. But, this means I have availability to help you this summer. While I can help with all things Customer Success, my areas of specialization (and particular interest) are:
Just reply with what you're looking for help with specifically, information about your company and customers, why now is the right time to focus on this, etc. and my assistant Joanna will get back to you. Talk soon! ~ Lincoln BTW: We still have one more Premium Live training program at Impact Academy before the summer break and that's our Customer Advocacy program that starts next Monday, June 10, 2024. Learn more about the program and sign-up here. ,,,, |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Don’t worry about upsells until churn is below 10%? Really? No, this mindset limits growth and stifles potential. Unless your environment is overtly customer-negative and you have massive churn across your entire customer base, you don’t need to hit some mythical churn threshold before upselling. Yes, address churn where it’s an issue, but also recognize that some customers are progressing and ready for expansion NOW. Here’s the truth: Even with higher churn in some cohorts, you have other...
Our 2-week Retention training and certificate program starts on Monday, June 17, 2024. Our first live session is on Tuesday. This program is so unique because we take a different approach to Customer and Revenue retention. We focus on the differences between Proactive and Reactive Retention, how to move from the latter to the former through better prioritization, orchestration, and directing limited resources to higher-percentage activities. This program is practical in every sense of the...
This week's Impact Weekly podcast episode is up (Listen here or on Spotify or Apple) and in it, Johan and I answer a variety of questions about Churn, including: What are the key indicators for predicting churn in advance? How to prevent churn when you have no control over price rises (set by head office) Is there a particular NRR %, or threshold below 100% NRR that would be a particular alarm bell for you? Is there a tolerance that you'd expect to see in B2B SaaS? And more! We give some VERY...