“Lincoln, this is either total BS… or genius.”
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Look at this response I got from a SaaS CEO after sending yesterday’s email about the $1.6M ARR in 90-days case study:
"Lincoln, I've followed you for years, and I respect what you do. But this is either the biggest load of shit I’ve ever seen, or it’s fucking genius. Your reputation is stellar, and you’ve never steered us wrong. But to say I’m skeptical is an understatement."
Um, language. But I get it. We’ve been conditioned to believe expansion is slow, incremental, and unpredictable. It’s not. 🚀 I’ve proven that expansion—when engineered correctly—drives immediate - as well as long-term - exponential growth. This case study breaks it down step by step. If you want to see what’s possible in your business in Q2, book a call. Worst case? You walk away knowing exactly what you’re leaving on the table. — Lincoln .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
TL;DR: We're running "Save Customers Now!" workshops again—PLG on April 15 and Enterprise on April 17. Stop churn immediately in Q2. I just got this email from a CS leader: "Lincoln, I'm freaking out. With everything going on—economic uncertainty, customers tightening budgets, chaos everywhere—churn is gonna hit us HARD in Q2. Are you doing another 'Save Customers' workshop soon? Fingers crossed." Bad news: I've heard similar messages from several CS leaders already. Good news: "Save...
Most SaaS companies give too much, too soon. They bundle everything into the initial sale—even features the customer isn’t ready for (and can’t use yet). Why? To make the deal look “valuable.” But giving away the right feature at the wrong time? That’s value dilution—and it kills expansion before it even starts. Instead, that feature you’re giving away today in a $50/mo bundle? If you wait and offer it at the right moment, you can charge $500/mo just for it. Same product. Same feature. 10x...
Most companies still treat expansion like a job for Sales:Campaigns. Funnels. Quotas. Pitches. Pressure. But here’s the truth:You don’t need a salesperson to drive expansion—just like you don’t need to be a developer to build apps anymore. AI made software creation accessible to anyone with an idea. That’s called vibe coding—describe what you want, and the system builds it. It’s fast, frictionless, and doesn’t require traditional expertise. Expansion should feel the same. We call that...