Let’s Maximize LTV in 2025 together
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Maximizing LTV means getting customers to stay longer and / or spend more, more often. Ideally all of that. With my LTV:Max Framework, we’ll pull the right levers—like Org Design, Operations, and the 3 Pillars of Growth: Acquire, Engage, Expand—to unlock scalable growth and maximize customer lifetime value. Here’s how we can work together: < $2.5M Revenue: Flat-rate coaching to help you implement LTV:Max. > $2.5M Revenue: Performance-based consulting—where I work with you and your team to implement LTV:Max. The performance fees are a percentage of any revenue saved from reducing churn or generated from upsells. I can only work with a few companies at a time, so space is limited. If you want to maximize LTV in 2025, reply now and let's chat. This is the perfect time to lay the groundwork for next year. ~ Lincoln BTW: Performance-based consulting means you pay a nominal retainer up front to get things up-and-running, and my performance fees only kick in after we’ve saved or generated enough revenue to pay the retainer back. Aligned incentives. Shared upside. Ready to Maximize LTV in 2025? Let’s talk. ... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...
I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...
Every customer either expands or drifts toward churn. If you’re not engineering revenue growth, you’re just managing decline. 📌 See how one SaaS company stopped leaving expansion to chance—and unlocked $1.6M in ARR in a single quarter! 📩 Download the PDF Case Study here. 🔥 Already have it? Read it. Then ask yourself: Are you doing this in your business? 📅 Book a call—let’s see if I can help you unlock revenue growth in Q2. I have limited availability. Don’t wait. Have a great weekend ~...