It's a trap! More CSM pitfalls to avoid
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Last week we dropped part one of our conversation on the 5 most common traps that CSMs can fall into and how to avoid them. This week we finish the conversation with traps 3-5. Listen to this week's episode here (or on Spotify, Apple, or Youtube) Make sure you listen to last week's episode, too, so you can avoid all the traps. ~ Lincoln BTW: Much of what we touch on in these episodes is covered in-depth in our next training program at Impact Academy that's all about Success Plans. It starts on 4-March, 2024. |
Lincoln Murphy
I invented Customer Success
My unique approach to Trials and Onboarding is super-effective for everything from PLG (self-service, Sales Assist) to Enterprise high-touch Customer Success. Interested in personalized coaching / mentorship in May to help your team optimize your Trial and/or Onboarding process? Reply with: Why you think your Trial and/or Onboarding needs help now Details about your company, product, and customers I'll reach out if I think I can help. ~ Lincoln BTW: I only have time to do this for a couple of...
Our 2-week virtual Customer Onboarding training program starts this Monday, 22-April, 2024. Onboarding is arguably the most important lifecycle stage the customer will go through. And since it's really just about getting them up and running, it should be the easiest to get right. Right? Yeah... except that getting it right isn't as straightforward as you'd think. In this program you'll learn how to get your new customers to do the things they need to do to get this fragile relationship off to...
Our 2-week Onboarding Training starts next Monday, 22-Apr, 2024. Onboarding is either when you set the customer up for long-term success... or plant the seeds of churn. A well-defined onboarding program leads to: Massive KPI Impact: A positive Onboarding experience is directly correlated with longer customer lifetimes, less contraction (revenue churn) at renewal, less overall churn, and more expansion (upsells). Faster Time to Value: A streamlined onboarding process allows customers to begin...