Our latest episode of Impact Weekly is all about Expansion... getting customers to buy more, but in a customer-centric way.
We've talked recently about Customer Success pivoting from growth to profit and/or efficiency, but the reality is... you'll always have a cohort of customers ready, willing, and able to buy more, and that expansion will help you grow more profitably and efficiently. *See the BTW for a caveat.
Check out this week's pod... it's one of my favorite episodes so far.
Have a great weekend,
BTW: Our two-week Expansion training program starts on Monday 4-Dec and there are still a few seats left if you want in.
*While it's true you'll always have customers that are ready to buy, the problem is, most of them won't just Oliver Twist it (please sir, I want some more)... you have to be deliberate in how you approach this, making sure you put what they need in front of them when they need it. You're not trying to sell them anything, you're just making sure they're positioned for continued success.
Come to the Expansion training and you'll learn exactly how to do that. See you on Monday.
I invented Customer Success
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