Empower your customer's customer
Not all companies have partners that sit between them and the end customer, but for those that do, this partner set-up often accounts for a significant (read: massive) part of their revenue.
So figuring out how to "Customer Success" their partners and the end customers is critical.
Luckily, Johan and I did a deep-dive on Partner Success in this week's episode of our Impact Weekly podcast.
Listen to the episode here (or on Spotify, Apple, or Youtube)
Have a great weekend!
~ Lincoln
BTW: Our first-ever Partner Success training program begins on 5-Feb, 2024.
This 2-week intensive program is for anyone who works with channel partners, distributors, VARs, Affiliates, or basically if any 3rd party sits between you and the end-customer of your product.
Learn more about the Partner Success program and sign-up here.
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Our completely revamped 3-week CS Leadership: Strategy & Scaling program kicks off this Monday, 7th October. This is one of the most impactful programs we offer because it goes beyond theory, focusing on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to master to drive real business impact. We’ll dig into aligning with your company’s high-level objectives (NRR, LTV, etc.), building a high-performing team, and ensuring your Org and...
Our completely revamped 3-week CS Leadership: Strategy & Scaling program kicks off next week, 7th October. This is one of the most impactful programs we offer because it goes beyond theory, focusing on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to master to drive real business impact. We’ll dig into aligning with your company’s high-level objectives (NRR, LTV, etc.), building a high-performing team, and ensuring your Org and...
I'm on a flight to San Francisco and the person to my left is talking to their colleague trying to find a time for both of them to meet with a customer. I glanced over and saw their calendar and... OMG! Back to back to back meetings, all day, every day. Completely full. Unsustainable. Even worse, it really seemed to be a source of pride for them. Now, I don't know the nature of their business and I didn't keep looking - I got a sense of it and I looked away - but their calendar looked just...