Customer advocacy can do all of the following (and more):

• Reduce friction in the sales process
• Motivate action with your customers
• Get customers to take that upsell opportunity
• Increase the bond your customers have with you

​In this week's Impact Weekly episode, Johan and I do a deep dive on Customer Advocacy, why it's important (see above), why it matters to the customer, how to get them to participate, and of course... how to do it wrong.

​Listen to this week's episode here.​

This episode is actually part 1 of 2... the conversation was so epic we had to split it into two episodes!

~ Lincoln

BTW: If you want to build a Social Proof machine and consistently generate real advocates at scale, join our 2-week intensive Advocacy program that starts 27 November, 2023.

​Learn more about the program and sign-up here.​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

...