Earned advocacy (WIIFT?)
Customer advocacy can do all of the following (and more):
- Reduce friction in the sales process
- Motivate action with your customers
- Get customers to take that upsell opportunity
- Increase the bond your customers have with you
In this week's Impact Weekly episode, Johan and I do a deep dive on Customer Advocacy, why it's important (see above), why it matters to the customer, how to get them to participate, and of course... how to do it wrong.
Listen to this week's episode here.
This episode is actually part 1 of 2... the conversation was so epic we had to split it into two episodes!
~ Lincoln
BTW: If you want to build a Social Proof machine and consistently generate real advocates at scale, join our 2-week intensive Advocacy program that starts 27 November, 2023.
Learn more about the program and sign-up here.
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Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
November 18-20 in Kelowna, BC, Canada. This intensive is designed for SaaS companies ready to integrate AI into their growth strategy. Over two days, we'll explore how AI is transforming the five growth levers: product, marketing, customer success, sales, and leadership. I'll be leading the session on AI-first Customer Success Management—with practical, actionable strategies you can implement now, plus a roadmap for scaling over time. You'll leave with a clear operating model for your next...
On Monday, you find out. Join our Head of CS training starting October 20, 2025. This is one of the most impactful programs we offer because it focuses on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to leverage to drive real business impact. Our live sessions are going to focus on the big shifts AI is having on everything we do in Customer Success. While the core, underlying principles of building, running, and scaling a CS org...
Trying to get customers to execute perfectly when they don't have experience, expertise, or even the desire to do so. Yet, we've designed our entire operation and organization to try to make this work. We've created a profession and discipline around this. That's insane if you think about it. I remember way back in 2012 when I was working with email marketing platforms. Customers would churn from one provider to another looking for better results. But the problem wasn't the platform. It was...