Earned advocacy (WIIFT?)
Customer advocacy can do all of the following (and more):
- Reduce friction in the sales process
- Motivate action with your customers
- Get customers to take that upsell opportunity
- Increase the bond your customers have with you
In this week's Impact Weekly episode, Johan and I do a deep dive on Customer Advocacy, why it's important (see above), why it matters to the customer, how to get them to participate, and of course... how to do it wrong.
Listen to this week's episode here.
This episode is actually part 1 of 2... the conversation was so epic we had to split it into two episodes!
~ Lincoln
BTW: If you want to build a Social Proof machine and consistently generate real advocates at scale, join our 2-week intensive Advocacy program that starts 27 November, 2023.
Learn more about the program and sign-up here.
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Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Don’t worry about upsells until churn is below 10%? Really? No, this mindset limits growth and stifles potential. Unless your environment is overtly customer-negative and you have massive churn across your entire customer base, you don’t need to hit some mythical churn threshold before upselling. Yes, address churn where it’s an issue, but also recognize that some customers are progressing and ready for expansion NOW. Here’s the truth: Even with higher churn in some cohorts, you have other...
Our 2-week Retention training and certificate program starts on Monday, June 17, 2024. Our first live session is on Tuesday. This program is so unique because we take a different approach to Customer and Revenue retention. We focus on the differences between Proactive and Reactive Retention, how to move from the latter to the former through better prioritization, orchestration, and directing limited resources to higher-percentage activities. This program is practical in every sense of the...
This week's Impact Weekly podcast episode is up (Listen here or on Spotify or Apple) and in it, Johan and I answer a variety of questions about Churn, including: What are the key indicators for predicting churn in advance? How to prevent churn when you have no control over price rises (set by head office) Is there a particular NRR %, or threshold below 100% NRR that would be a particular alarm bell for you? Is there a tolerance that you'd expect to see in B2B SaaS? And more! We give some VERY...