Lincoln Murphy

Earned advocacy (WIIFT?)

Published 8 months ago • 1 min read

Customer advocacy can do all of the following (and more):

  • Reduce friction in the sales process
  • Motivate action with your customers
  • Get customers to take that upsell opportunity
  • Increase the bond your customers have with you

In this week's Impact Weekly episode, Johan and I do a deep dive on Customer Advocacy, why it's important (see above), why it matters to the customer, how to get them to participate, and of course... how to do it wrong.

Listen to this week's episode here.

This episode is actually part 1 of 2... the conversation was so epic we had to split it into two episodes!

~ Lincoln

BTW: If you want to build a Social Proof machine and consistently generate real advocates at scale, join our 2-week intensive Advocacy program that starts 27 November, 2023.

Learn more about the program and sign-up here.


Lincoln Murphy

I invented Customer Success

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2 days ago • 1 min read

“My CSMs are too busy to do Advocacy, Lincoln.” “So pile even more onto my overworked CSMs? Umm, No.” I’ve heard the same for Expansion, Renewal, etc. Weird how their CSMs are too busy to do things like Advocacy or Expansion but not too busy to: Do the work for the customer Work escalated support tickets Train individual users Answer the same questions over and over Have meetings when they’re not necessary Have super-inefficient meetings And so much more nonsense Saying their CSMs are "too...

5 days ago • 1 min read
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