Customer advocacy can do all of the following (and more):
- Reduce friction in the sales process
- Motivate action with your customers
- Get customers to take that upsell opportunity
- Increase the bond your customers have with you
In this week's Impact Weekly episode, Johan and I do a deep dive on Customer Advocacy, why it's important (see above), why it matters to the customer, how to get them to participate, and of course... how to do it wrong.
This episode is actually part 1 of 2... the conversation was so epic we had to split it into two episodes!
BTW: If you want to build a Social Proof machine and consistently generate real advocates at scale, join our 2-week intensive Advocacy program that starts 27 November, 2023.