Lincoln Murphy

Discover customer goals (Find out how)

Published about 1 year ago • 1 min read

There is debate in CS about whether knowing your customer's goal is required.

The debate is between people who believe knowing your customer's goal is required and people who are bad at Customer Success.

If you believe that understanding your customers' goal is fundamental to Customer Success, then you'll want to listen to this week's episode of our Impact Weekly podcast where we do a deep dive on Goal Discovery.

And if you don't believe that, I would also suggest listening, if only out of spite.

In this episode we cover:

  • The importance of goals
  • The right approach to discovering goals
  • Goal discovery framework

Listen to the podcast here.


BTW: We have both CSM and Head of CS training programs coming up in April.

Learn more and sign-up here.


Lincoln Murphy

I invented Customer Success

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