Discover customer goals (Find out how)
There is debate in CS about whether knowing your customer's goal is required.
The debate is between people who believe knowing your customer's goal is required and people who are bad at Customer Success.
If you believe that understanding your customers' goal is fundamental to Customer Success, then you'll want to listen to this week's episode of our Impact Weekly podcast where we do a deep dive on Goal Discovery.
And if you don't believe that, I would also suggest listening, if only out of spite.
In this episode we cover:
- The importance of goals
- The right approach to discovering goals
- Goal discovery framework
~Lincoln
BTW: We have both CSM and Head of CS training programs coming up in April.
Learn more and sign-up here.
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Lincoln Murphy
I invented Customer Success
Our 2-week virtual Customer Onboarding training program starts this Monday, 22-April, 2024. Onboarding is arguably the most important lifecycle stage the customer will go through. And since it's really just about getting them up and running, it should be the easiest to get right. Right? Yeah... except that getting it right isn't as straightforward as you'd think. In this program you'll learn how to get your new customers to do the things they need to do to get this fragile relationship off to...
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