TL;DR - This daily email series - 7 ways to take control of churn in Q1 - is what we'll cover in the "Save Customers" workshop TODAY, Jan-15 (16 in Australia). It's good stuff on its own; it's better if you come to the workshop and get the details.

Yesterday, I sent you an email with the subject Save Meetings that Actually Work, so go find that if you missed it.

Today, I’m going to talk about why leading with discounts or downgrades won’t save your customers—and what will.

If a customer is on the verge of churning because they're not getting value, a discount probably won’t change their mind. In fact, it might frustrate them even more: “Wait, I’ve ALSO been overpaying this whole time?”

The same goes for a downgrade or “right-sizing” offer.

Instead of fixing the core issue, it highlights the mismatch between what they’re paying for and what they’re actually using. That’s a fast way to erode trust even further.

What actually works is addressing the root cause with concessions that solve a pressing problem or add immediate value. Free upgrades, training sessions, extra services, exclusive access—even curated content.

These aren’t random perks; they directly tackle the customer’s frustrations while preserving revenue.

But here’s the twist: there’s a quirky, little-known tactic that can massively increase the effectiveness of these concessions. It’s so simple you’ll laugh—but it works every time.

In the workshop—happening TODAY—I’ll show you exactly how to implement these value-driven concessions and reveal that unexpected tactic to stop churn in its tracks.

​Learn more and sign up for the workshop here.​

See you in the workshop later today.

~ Lincoln

BTW: We're doing two sessions TODAY that cover most time zones. So you don't have an excuse to not join live.

​Learn more and Sign-up today.​

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