TL;DR - This daily email series - 7 ways to take control of churn in Q1 - is what we'll cover in the "Save Customers" workshop TODAY, Jan-15 (16 in Australia). It's good stuff on its own; it's better if you come to the workshop and get the details. Yesterday, I sent you an email with the subject Save Meetings that Actually Work, so go find that if you missed it. Today, I’m going to talk about why leading with discounts or downgrades won’t save your customers—and what will. If a customer is on the verge of churning because they're not getting value, a discount probably won’t change their mind. In fact, it might frustrate them even more: “Wait, I’ve ALSO been overpaying this whole time?” The same goes for a downgrade or “right-sizing” offer. Instead of fixing the core issue, it highlights the mismatch between what they’re paying for and what they’re actually using. That’s a fast way to erode trust even further. What actually works is addressing the root cause with concessions that solve a pressing problem or add immediate value. Free upgrades, training sessions, extra services, exclusive access—even curated content. These aren’t random perks; they directly tackle the customer’s frustrations while preserving revenue. But here’s the twist: there’s a quirky, little-known tactic that can massively increase the effectiveness of these concessions. It’s so simple you’ll laugh—but it works every time. In the workshop—happening TODAY—I’ll show you exactly how to implement these value-driven concessions and reveal that unexpected tactic to stop churn in its tracks. Learn more and sign up for the workshop here. See you in the workshop later today. ~ Lincoln BTW: We're doing two sessions TODAY that cover most time zones. So you don't have an excuse to not join live. Learn more and Sign-up today. .... |
I help SaaS companies Maximize LTV through Customer-centric Upselling
I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...
I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...
Every customer either expands or drifts toward churn. If you’re not engineering revenue growth, you’re just managing decline. 📌 See how one SaaS company stopped leaving expansion to chance—and unlocked $1.6M in ARR in a single quarter! 📩 Download the PDF Case Study here. 🔥 Already have it? Read it. Then ask yourself: Are you doing this in your business? 📅 Book a call—let’s see if I can help you unlock revenue growth in Q2. I have limited availability. Don’t wait. Have a great weekend ~...