This week's episode of Impact Weekly, titled "What CSMs Should be Experts In (and what they Shouldn't)" just dropped.
If you're a CSM and you think you need to know everything there is to know about your customers' unique businesses... stop. You're setting yourself up for failure.
If you're a Head of CS and have CSMs that think that... stop them. You're setting your CSMs up for failure.
CSMs can't - and shouldn't try to - be experts in their customers' businesses.
BUT... there is something that CSMs can and should be experts in.
And Johan and I tell you exactly what that is in this week's episode of Impact Weekly,
Oooh... big tease. Just listen... it'll totally be worth your time.
Have a great weekend!
BTW: If you're looking to build a Social Proof machine to consistently generate real advocates at scale, join our 2-week online intensive Advocacy training program that starts 27 November, 2023.