Lincoln Murphy

CSMs shouldn't be experts in this (stop!)

Published 7 months ago • 1 min read

This week's episode of Impact Weekly, titled "What CSMs Should be Experts In (and what they Shouldn't)" just dropped.

If you're a CSM and you think you need to know everything there is to know about your customers' unique businesses... stop. You're setting yourself up for failure.

If you're a Head of CS and have CSMs that think that... stop them. You're setting your CSMs up for failure.

CSMs can't - and shouldn't try to - be experts in their customers' businesses.

BUT... there is something that CSMs can and should be experts in.

And Johan and I tell you exactly what that is in this week's episode of Impact Weekly,

Oooh... big tease. Just listen... it'll totally be worth your time.

Have a great weekend!

~ Lincoln

BTW: If you're looking to build a Social Proof machine to consistently generate real advocates at scale, join our 2-week online intensive Advocacy training program that starts 27 November, 2023.

Learn more about the program and sign-up here.


Lincoln Murphy

I invented Customer Success

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