Bing AI called me unethical (hurtful)


I was so excited to get access to the new Bing AI (Bing with built-in ChatGPT).

The promise of (a supposedly better) ChatGPT + live web search results was very interesting.

Last night I got the nod. I was in.

So I started testing the prompts from our Prompt Engineering for Customer Success course in Bing.

Here are the results so far.

  • Bing called me unethical for asking it to write an email for me
  • It told me it can't generate a blog post because it would be violating the copyrights of other people
  • When I asked it to generate an article outline for me, it said no, and that I should know enough about Customer Success to do that myself

The last one kinda freaked me out. Does it know who I am?

I tested some of the brainstorming and meeting prep prompts in the course and they work in Bing AI. I'm not sure they work better, but they work well.

So my initial take on Bing AI is that the chat aspect is really just an enhanced search engine. It's not a replacement for ChatGPT.

At least not right now.

But I'm thinking the combination will be very powerful; research in Bing AI and use that to generate content in ChatGPT.

I'll keep you posted.

~Lincoln

BTW: So Bing allows you to search using natural language and very specific requests - like a type of dinner recipe for a certain number of people with these allergies - and gives you back the search results also using natural language, with excerpts pulled from the linked sources.

This is why, I'm guessing, it said it can't generate content because it would violate copyrights of others; it's only generating the output around the search results, and otherwise pulls content directly from the linked sources. Interesting.

We're working to update the Prompt Engineering for Customer Success course with Bing-specific changes/notes where required.

...

Lincoln Murphy

I help SaaS companies Maximize LTV through Customer-centric Upselling

Read more from Lincoln Murphy

Hey, Expectations on Customer Success are super high in 2026. Customers want faster outcomes. Leadership wants proof of impact. Reactive CS won’t get you there. AI-first initiatives are taking over. Lifecycle Success & Retention Planning helps teams shift now. Outcome-driven focus across the customer lifecycle. Why teams join this type of training: Live, interactive sessions (not on-demand content) Role-playing & real scenarios that impact retention Hands-on work with your own customers...

November 18-20 in Kelowna, BC, Canada. This intensive is designed for SaaS companies ready to integrate AI into their growth strategy. Over two days, we'll explore how AI is transforming the five growth levers: product, marketing, customer success, sales, and leadership. I'll be leading the session on AI-first Customer Success Management—with practical, actionable strategies you can implement now, plus a roadmap for scaling over time. You'll leave with a clear operating model for your next...

On Monday, you find out. Join our Head of CS training starting October 20, 2025. This is one of the most impactful programs we offer because it focuses on the critical aspects of Leadership, Management, and Coaching that every Head of Customer Success needs to leverage to drive real business impact. Our live sessions are going to focus on the big shifts AI is having on everything we do in Customer Success. While the core, underlying principles of building, running, and scaling a CS org...