Most Heads of CS see advocacy as the finish line (if they even think about it at all, honestly).
The customer gives you a testimonial or leaves a review after they're received some value from your product and that's it.
But, in this week's episode of Impact Weekly, Johan and I talk about how World-class Heads of CS understand that advocacy isn't the end game, but rather a continuous cycle—what we call the "Advocacy Flywheel."
Advocacy fuels acquisition, which leads to more customers, who then become advocates, those customers increase their participation in advocacy activities, and repeat, creating a self-perpetuating loop of growth that you'd be foolish to ignore.
This episode is actually part 2 of 2... the conversation was so epic we had to split it into two episodes, so make sure you listen to last week's episode, too.
BTW: If you want to build your own Social Proof machine via the Advocacy Flywheel to consistently generate real advocates at scale, join our 2-week online intensive Advocacy training program that starts 27 November, 2023.