Advocacy Flywheel ... this is cool
Most Heads of CS see advocacy as the finish line (if they even think about it at all, honestly).
The customer gives you a testimonial or leaves a review after they're received some value from your product and that's it.
But, in this week's episode of Impact Weekly, Johan and I talk about how World-class Heads of CS understand that advocacy isn't the end game, but rather a continuous cycle—what we call the "Advocacy Flywheel."
Advocacy fuels acquisition, which leads to more customers, who then become advocates, those customers increase their participation in advocacy activities, and repeat, creating a self-perpetuating loop of growth that you'd be foolish to ignore.
Listen to this week's episode here.
This episode is actually part 2 of 2... the conversation was so epic we had to split it into two episodes, so make sure you listen to last week's episode, too.
~ Lincoln
BTW: If you want to build your own Social Proof machine via the Advocacy Flywheel to consistently generate real advocates at scale, join our 2-week online intensive Advocacy training program that starts 27 November, 2023.
Learn more about the program and sign-up here.
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Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
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This week's Impact Weekly podcast episode is up (Listen here or on Spotify or Apple) and in it, Johan and I answer a variety of questions about Churn, including: What are the key indicators for predicting churn in advance? How to prevent churn when you have no control over price rises (set by head office) Is there a particular NRR %, or threshold below 100% NRR that would be a particular alarm bell for you? Is there a tolerance that you'd expect to see in B2B SaaS? And more! We give some VERY...