Advocacy Flywheel ... this is cool
Most Heads of CS see advocacy as the finish line (if they even think about it at all, honestly).
The customer gives you a testimonial or leaves a review after they're received some value from your product and that's it.
But, in this week's episode of Impact Weekly, Johan and I talk about how World-class Heads of CS understand that advocacy isn't the end game, but rather a continuous cycle—what we call the "Advocacy Flywheel."
Advocacy fuels acquisition, which leads to more customers, who then become advocates, those customers increase their participation in advocacy activities, and repeat, creating a self-perpetuating loop of growth that you'd be foolish to ignore.
Listen to this week's episode here.
This episode is actually part 2 of 2... the conversation was so epic we had to split it into two episodes, so make sure you listen to last week's episode, too.
~ Lincoln
BTW: If you want to build your own Social Proof machine via the Advocacy Flywheel to consistently generate real advocates at scale, join our 2-week online intensive Advocacy training program that starts 27 November, 2023.
Learn more about the program and sign-up here.
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Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Our next Customer Onboarding training starts tomorrow, Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management...
Our next Customer Onboarding training starts on Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management Time...
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