7 Ways to Take Control of Churn in Q1
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Churn is coming, and it’s going to be bad. You don’t lack urgency—you feel it already. The challenge is knowing what to do. Churn feels like it’s controlling you, but it doesn’t have to. Let’s flip the script and put you in control of churn. Over the next week and a half, I’ll share 7 specific actions you can take right now to regain control and stabilize Q1. Each is a practical step designed to help you secure renewals, turn the tide, and protect your revenue. In the "Save Customers in Q1" workshop on Jan-15 (16 in Australia), we’ll dive deeper into each step, providing scripts, tools, and techniques you can implement immediately. But here’s a quick preview of the seven ideas we’ll cover:
Stay tuned for tomorrow’s email, where we'll start strong (and controversial) as we dive directly into the first step: Urgent but Unspoken Save Tactics. ~ Lincoln BTW: We're doing two sessions on Jan-15 (Jan-16 in Australia) that cover most time zones. So you don't have an excuse to not join live. Learn more and Sign-up today. .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
I can tell you’re scared by how you talk about customers, how you do Customer Success, and—most of all—by your numbers. If everything is about ‘saving’ customers, I already know you have a scarcity mindset. Any growth you get is from brute force net-new sales to offset churn and contraction. Any expansion that happens? It’s in spite of your efforts, not because of them. Meanwhile, companies that actually grow do things differently. ✅ From Day 1, customers are on an ascension path.✅ Customers...
I watched a company exec get hyped about the latest shiny GTM motion. And I’m just like… You realize you’re sitting on $1.6M in NEW ARR from your existing customers, right? Your revenue isn’t scaling because you’re ONLY trying to grow by bringing in new customers. And after you paid to bring them in, you just “manage churn.” 🚨 If expansion isn’t part of your GTM, you don’t have a growth strategy—you have an anti-shrink strategy. Why would you ignore the easiest, most predictable revenue in...
Every customer either expands or drifts toward churn. If you’re not engineering revenue growth, you’re just managing decline. 📌 See how one SaaS company stopped leaving expansion to chance—and unlocked $1.6M in ARR in a single quarter! 📩 Download the PDF Case Study here. 🔥 Already have it? Read it. Then ask yourself: Are you doing this in your business? 📅 Book a call—let’s see if I can help you unlock revenue growth in Q2. I have limited availability. Don’t wait. Have a great weekend ~...