7 Ways to Take Control of Churn in Q1
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Churn is coming, and it’s going to be bad. You don’t lack urgency—you feel it already. The challenge is knowing what to do. Churn feels like it’s controlling you, but it doesn’t have to. Let’s flip the script and put you in control of churn. Over the next week and a half, I’ll share 7 specific actions you can take right now to regain control and stabilize Q1. Each is a practical step designed to help you secure renewals, turn the tide, and protect your revenue. In the "Save Customers in Q1" workshop on Jan-15 (16 in Australia), we’ll dive deeper into each step, providing scripts, tools, and techniques you can implement immediately. But here’s a quick preview of the seven ideas we’ll cover:
Stay tuned for tomorrow’s email, where we'll start strong (and controversial) as we dive directly into the first step: Urgent but Unspoken Save Tactics. ~ Lincoln BTW: We're doing two sessions on Jan-15 (Jan-16 in Australia) that cover most time zones. So you don't have an excuse to not join live. Learn more and Sign-up today. .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Our next Customer Onboarding training starts tomorrow, Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management...
Our next Customer Onboarding training starts on Tuesday, April 22, 2025. Learn more about the program and sign-up here. Onboarding is arguably the most important customer lifecycle stage. In this program you'll learn how to get your new customers to do the things they need to do to get this still-fragile relationship off to a strong start, setting everyone up for long-term success (the customer... and your CS team). Specifically, we'll cover: Lifecycle stage metrics Handover management Time...
TL;DR: We're running "Save Customers Now!" workshops again—PLG on April 15 and Enterprise on April 17. Stop churn immediately in Q2. I just got this email from a CS leader: "Lincoln, I'm freaking out. With everything going on—economic uncertainty, customers tightening budgets, chaos everywhere—churn is gonna hit us HARD in Q2. Are you doing another 'Save Customers' workshop soon? Fingers crossed." Bad news: I've heard similar messages from several CS leaders already. Good news: "Save...