7 Ways to Take Control of Churn in Q1
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Churn is coming, and it’s going to be bad. You don’t lack urgency—you feel it already. The challenge is knowing what to do. Churn feels like it’s controlling you, but it doesn’t have to. Let’s flip the script and put you in control of churn. Over the next week and a half, I’ll share 7 specific actions you can take right now to regain control and stabilize Q1. Each is a practical step designed to help you secure renewals, turn the tide, and protect your revenue. In the "Save Customers in Q1" workshop on Jan-15 (16 in Australia), we’ll dive deeper into each step, providing scripts, tools, and techniques you can implement immediately. But here’s a quick preview of the seven ideas we’ll cover:
Stay tuned for tomorrow’s email, where we'll start strong (and controversial) as we dive directly into the first step: Urgent but Unspoken Save Tactics. ~ Lincoln BTW: We're doing two sessions on Jan-15 (Jan-16 in Australia) that cover most time zones. So you don't have an excuse to not join live. Learn more and Sign-up today. .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
Every SaaS company tracks churn like a hawk. But the smartest, fastest-growing SaaS companies track something even more important: The revenue they should be making—but aren’t. I bet in your company right now: If a customer cancels, it’s a crisis. Everyone reacts. If a customer never expands, no one even notices. 📉 That’s Invisible Revenue Churn. Revenue that should be in your bank account and factored into your company’s valuation—but isn’t. It’s not just missed upsell opportunities—it’s a...
Look at this response I got from a SaaS CEO after sending yesterday’s email about the $1.6M ARR in 90-days case study: "Lincoln, I've followed you for years, and I respect what you do. But this is either the biggest load of shit I’ve ever seen, or it’s fucking genius. Your reputation is stellar, and you’ve never steered us wrong. But to say I’m skeptical is an understatement." Um, language. But I get it. We’ve been conditioned to believe expansion is slow, incremental, and unpredictable. It’s...
Most revenue leaders wouldn’t ignore their net-new pipeline—so why do they ignore expansion? They assume expansion is slow, just “long-term” revenue. They’re wrong. The best revenue leaders know expansion can drive immediate impact. That’s why I put together this case study PDF for you:📥 How One CRM Vendor Unlocked $1.6M ARR in 90 Days—Without Relying on Net-New Sales Check it out. Then Book a Call with Me and let’s install this growth engine in your business to drive revenue in Q2. Talk...