7 Ways to Take Control of Churn in Q1
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Churn is coming, and it’s going to be bad. You don’t lack urgency—you feel it already. The challenge is knowing what to do. Churn feels like it’s controlling you, but it doesn’t have to. Let’s flip the script and put you in control of churn. Over the next week and a half, I’ll share 7 specific actions you can take right now to regain control and stabilize Q1. Each is a practical step designed to help you secure renewals, turn the tide, and protect your revenue. In the "Save Customers in Q1" workshop on Jan-15 (16 in Australia), we’ll dive deeper into each step, providing scripts, tools, and techniques you can implement immediately. But here’s a quick preview of the seven ideas we’ll cover:
Stay tuned for tomorrow’s email, where we'll start strong (and controversial) as we dive directly into the first step: Urgent but Unspoken Save Tactics. ~ Lincoln BTW: We're doing two sessions on Jan-15 (Jan-16 in Australia) that cover most time zones. So you don't have an excuse to not join live. Learn more and Sign-up today. .... |
Lincoln Murphy
I help SaaS companies Maximize LTV through Customer-centric Upselling
The "UI Sludge" tactics to Deflect, Distract, and Delay cancellations sparked interest during the Customer Save workshop—but applying them to higher-touch B2B Enterprise without in-app cancel flows left some scratching their heads. To clear this up, I created Applying Cancel Sludge in B2B Enterprise—a guide showing exactly how to make this work in your context. You’ll get this new guide along with: The full 2-hour workshop replay 45-min Q&A How to Save Customers eBook (20 pages) Example...
TL;DR - You missed the "Save Customers" workshop. Buy the workshop replay here. You'll get instant access. Stop churn in Q1! The two “Save Customers” workshops were packed with high-impact, no-nonsense tactics to stop churn in Q1. We spent two hours breaking down actionable strategies and another 45 minutes in Q&A to tackle real-world challenges. And you missed it. I showed how a single system-generated email can trigger cancellations—and exactly how to fix your cancel flow to stop churn. We...
TL;DR - This daily email series - 7 ways to take control of churn in Q1 - is what we'll cover in the "Save Customers" workshop TODAY, Jan-15 (16 in Australia). It's good stuff on its own; it's better if you come to the workshop and get the details. Yesterday, I sent you an email with the subject Save Meetings that Actually Work, so go find that if you missed it. Today, I’m going to talk about why leading with discounts or downgrades won’t save your customers—and what will. If a customer is on...