Growth Hacking is all the rage in Silicon Valley and with SaaS and tech companies around the world.
It’s even started to take hold outside of what would be considered pure tech companies.
Because of that, I’ve been talking a lot about Growth Hacking… but as I said on Twitter the other day, I didn’t suddenly jump on the Growth Hacking bandwagon… it just turns out what I’ve been doing for 7 years (5 years next month under the Sixteen Ventures banner) has a name… and as of right now, that name is Growth Hacking.
There are a lot of people out there trying to define Growth Hacking and determine who should and who shouldn’t be allowed to call themselves a Growth Hacker. I suspect there will be a Growth Hacker certification soon.
To me, that’s like seeing a well organized group of anarchists. It doesn’t make sense. But then again, I’ve never been one for certifications, conformity, etc.
To me, Growth Hacking is more of a mindset that revolves around leveraging your understanding of customer and user behavior, market dynamics, and what’s technically possible – or should be – and using your imagination to put it all together to drive growth.
That means Growth Hacking involves generating traffic to your site, viral expansion, customer acquisition… and even customer retention.
To me, Growth Hacking is hustlin’ at scale.
It just resonates with me… and while marketing folks say “Growth Hacking is just marketing” and Product Managers / Marketers say “Growth Hacking is just Product Management / Marketing” with a fancy new, fad-like name… I don’t think that’s true.
It seems to me that the very-siloed nature of the resistance to the idea of Growth Hacking exposes the exact reason why it’s not just another name for Marketing or for Product Management. Growth Hacking IS all of those things combined.
For as long as I’ve been involved with SaaS vendors, I’ve said you have to extend your sales process into the product, that you have to build ways to spread the word from within the app, etc. I’ve said and done things that almost always butted up against those silos that claim Growth Hacking to be just another name for what they do.
Well, it’s not. Growth Hacking is what I do. And when that term is played out, I’ll gravitate to whatever allows my target customer to resonate with me, but I’ll still be the same.
I’ll still be hustlin’ at scale and taking my SaaS vendor clients with me… Growth Hacking or not.
And I’ll still be tearing down those silo walls, just as I’ve done for 7 years in the SaaS game.
Here are some of the things I’ve been writing over on the Sixteen Ventures blog about Growth Hacking… and I’ve got a couple more epic posts in the hopper that you’ll want to check out.
- 5 Rules for Successful Growth Hacking
- Growth Hacker Manifesto
- SaaS Marketing: 21 Growth Hacks to Test Today
- SaaS Marketing Plan: 5 Ways to Get your App to Sell Itself
- SaaS Growth Hacking (an Interview with Growth Hacker TV)
- Growth Hacking: 43 Ways to Drive Traffic to your Website
Here are a couple of presentations from Slideshare for you, too: