Do you have any limes?


A quick lesson in creating an effective Call to Action or headline.

So I went to a restaurant for the first time a couple of weeks ago.

I told the waiter that I’d just have water to drink, but it came with lemon.

I don’t like lemon in my water… it tastes like some sort of cleaning agent. (Thanks Pledge!)

So I asked the waiter if they had any limes.

He said “yes”…

And then he brought my food.

And then he brought my check.

And then I left.

Well, the food was great, even if the service was off a bit.

So on the way home we were discussing the lime issue.

I was reminded that I asked a question and I got an answer.

I asked if they had limes.

The waiter – either being rude or just otherwise oblivious – simply answered my question.

“Yes, we have limes.”

And he moved along to the next task.

Well last night we were in that same part of town, and as I said, the food was amazing.

So we went back.

This time when I said I’d just have water, I didn’t ask if they have limes… I said:

“Can I get some limes, please?”

And guess what?

A little plate with what amounted to a whole lime was quickly brought to my table.

I was able to have fresh lime with every refill of my water glass the entire evening.

All because I asked a more clear question with an actionable response.

On your website, in your marketing materials, etc. are you asking potential customers if they have limes, or if they’ll get you a lime?

Do they have a problem or are they ready to fix that problem with your product right now?

Some food for thought…

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About Lincoln Murphy

I am a Customer Success Consultant focused on Customer Success-driven Growth. I wrote the Customer Success book which you can buy at Amazon. If you need help applying Customer Success-driven Growth principles in your company or would like me to speak at your event, please contact me. Also, connect with me on LinkedIn or follow me on Twitter or Facebook.