The REAL definition of crazy…

We know the historical definition of crazy, right? It’s when you keep doing the same thing over and over but expect different results each time.

Yeah, that’s crazy. That’s actually insane, but I don’t believe it’s the typical way people behave.

Over the last year I’ve worked closely with more than 100 entrepreneurs and Software-as-a-Service (SaaS) provider (or Cloud computing) executives and I’ve noticed a different behavior… one that is TRULY crazy.

No, the REAL definition of crazy is this:

Doing the same thing over and over and fully expecting the same results but complaining about it the whole time.

That is so much more likely than the first definition. I mean, when was the last time you did the same thing you did before and honestly expected different results?

No, you knew what was going to happen, you did it anyway, and then you complained about it.

You knew spending $1000 on AdWords or Facebook ads wasn’t going to produce results because you haven’t set up your landing page to convert visitors or to get them to take action… but you still spent the money on AdWords and then complained about it.

You knew building a product or a feature based on your insights, wants, or needs and not those of your customers was going to result in wasted effort and no sales… but you did it anyway and then complained about the market, the customers, or humanity for not “getting it.”

Or you ate fast food 3 times a day and didn’t exercise and then complained that you got diabetes.

To me, this is the REAL definition of crazy, and it’s a lot more common than doing the same thing and actually expecting different results.

Stop the cycle of madness… what are you going to do DIFFERENT today?


About Lincoln Murphy

I am a Customer Success Consultant focused on Customer Success-driven Growth. I wrote the Customer Success book which you can buy at Amazon. If you need help applying Customer Success-driven Growth principles in your company or would like me to speak at your event, please contact me. Also, connect with me on LinkedIn or follow me on Twitter or Facebook.