The “Wow Moment” is about your Customer

wow-momentIn the early stages of on-boarding your new customer, getting them to that “Wow!” moment — or getting quick “wins” — is great and should be your goal.

But I’ve seen some vendors take this “Wow!” moment idea the wrong way.

Make sure the “Wow!” moment you get them to quickly isn’t ego-based (“Look at this cool thing we did!”), but is a customer-centric “Wow!” that leads to quick success (or quickly getting them on the path to success).

Make sure it isn’t just something cool that makes them say “Look at that cool thing they did…” followed-by “but what do I do with it?” or “but how does this help me [achieve the result I’m trying to achieve].”

I go into a lot more detail on different strategies and tactics around SaaS Marketing, Pricing, Growth Hacking, etc. on my Sixteen Ventures site.

I help grow SaaS companies at Gainsight by focusing on Customer Success. Follow me on Twitter @lincolnmurphy.

This post was originally published on LinkedIn.

About Lincoln Murphy

I am a Customer Success-driven Growth Consultant. I wrote the Customer Success book which you can buy at Amazon. If you need help growing your SaaS, request at least a 15-minute call with me via Clarity. Be sure to join my mailing list - I send awesome stuff to the list every week or so. Also, connect with me on LinkedIn or follow me on Twitter.

Trackbacks

  1. […] the Store <== The “Wow!” moment is here […]

  2. […] Encouraging the first referral. This is something I’d like to improve. Only 30% of people I’ve spoken with or set up accounts for have gone on to submit a project. This could be for many reasons: Workload ebbs and flows and referrals are probably not the first thing on someone’s mind when they’re going through their day. That said, I know we can do a better job of getting to the wow moment. […]

  3. […] 1. What is the product or experience I want to create or transform into a wow moment? […]