The “Wow Moment” is about your Customer

wow-momentIn the early stages of on-boarding your new customer, getting them to that “Wow!” moment — or getting quick “wins” — is great and should be your goal.

But I’ve seen some vendors take this “Wow!” moment idea the wrong way.

Make sure the “Wow!” moment you get them to quickly isn’t ego-based (“Look at this cool thing we did!”), but is a customer-centric “Wow!” that leads to quick success (or quickly getting them on the path to success).

Make sure it isn’t just something cool that makes them say “Look at that cool thing they did…” followed-by “but what do I do with it?” or “but how does this help me [achieve the result I’m trying to achieve].”

I go into a lot more detail on different strategies and tactics around SaaS Marketing, Pricing, Growth Hacking, etc. on my Sixteen Ventures site.

I help grow SaaS companies at Gainsight by focusing on Customer Success. Follow me on Twitter @lincolnmurphy.

This post was originally published on LinkedIn.

About Lincoln Murphy

I am a Customer Success Consultant focused on Customer Success-driven Growth. I wrote the Customer Success book which you can buy at Amazon. If you need help applying Customer Success-driven Growth principles in your company or would like me to speak at your event, please contact me. Also, connect with me on LinkedIn or follow me on Twitter or Facebook.


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